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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：West Lake Cultural Square | Format：Light box | Duration：0 |
| Location：Transfer Passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
As an officially certified S+ grade core transport hub of Hangzhou Metro, this station consistently ranks among the top downtown stations in passenger throughput. It handles a large daily volume of interchange passengers and serves as the key traffic gateway for the main northern urban area. The interchange corridor features great depth and enables a relaxed travel pace. Passengers do not need to hurry and can stroll and browse naturally, which greatly extends the exposure duration and complete reading rate of advertising messages. It overcomes the communication drawback of conventional subway advertisements that are "seen in a fleeting glance", boasting outstanding advantages as an immersive communication venue.
The advertisement maintains high brightness and color rendering throughout the entire metro operating hours. The core brand visuals can be spotted from afar on underground platforms. The advertisement can be fully viewed from any movement route including front, side and rear perspectives, with an effective visible coverage angle more than three times that of ordinary flat advertisements. Standing in the center of the station hall, the pillars naturally form visual focal points. Shielded neither by passenger flows nor station lighting, they achieve nearly 100% mandatory reach of passenger traffic and markedly improve the memory depth of each exposure.
The station hall is an enclosed passenger distribution space, where pillars act as natural visual centers. Passengers spend an average of over 60 seconds lingering while transferring and walking. Free from disturbances from outdoor traffic and buildings, audiences receive advertisements passively, leading to far higher brand memory retention than online feed advertisements. The 360° surrounding visuals deliver full-angle coverage with a visual reach rate close to 100%. The non-standard lightbox media enables the creation of an immersive brand corridor with ample space for creative displays.
The interchange station for Metro Lines 1, 3 and 19 ranks first in average daily passenger flow across the entire rail network. Its passageways serve as the key circulation hub for massive transferring passengers. Boasting the highest average daily passenger flow of the whole network and integrated cultural, tourism and commercial formats, the station has long acted as a core showcase for the city’s brand image. Community media installed in transfer passages enables full coverage and frequent exposure targeting passengers transferring in both directions.
The fully connected passageways of Hangzhou Metro’s S+ grade interchange hub feature a creative non-standard media cluster different from standard light boxes. Centered on in-depth penetration into local communities and continuous immersive communication amid transfers, they constitute an underground core communication platform targeting permanent residents in the city center. Passengers move at a natural slow pace here, with notably longer dwell time than in ordinary short passages, leaving ample time to view advertisement visuals.
As scarce media resources in the core area of downtown Hangzhou, non-standard community media in transfer passageways leverage the massive and stable passenger flow of this three-line interchange hub, high-impact communication scenarios at low walking speeds, and flexible customized non-standard solutions. They serve as a vital communication base for brands to establish a presence in northern Hangzhou, cultivate communities in the main urban area and drive conversion of local traffic. They function not only as an efficient channel for local merchants to attract customers, but also as a premium carrier for brands to build reputation across the main urban area and strengthen recognition among local consumers.
