Media Resources

The lightbox is located in the central position above the first screen at the West Station. With heavy foot traffic, the three-piece simultaneous display creates a strong visual impact. It reaches 400,000 passengers daily, covering 40% of departures and 50% of arrivals. It's the best and most valuable lightbox spot in Beijing West Station.

The spot is right next to the station's main transfer area, bringing together subway transfer passengers, travelers waiting around, and self-driving parking customers—a triple boost of quality foot traffic. It's a rare prime location in the West Station underground connection area, and whether passengers are on the move or standing still, they can easily catch the ad content.

The area sees a dense flow of people, and ad display times are stable with high coverage. In such a crowded environment, ads have a very high reach, making it great for brands looking for high exposure promotion.

The passage forms a two-way circulation pattern, with long rectangular light boxes on the east and west sides spanning the atrium beams. Passengers going up or down can see the entire display just by looking up, and during the long walk, the visuals are always in view, with no blind spots or crowd obstructions causing parts of it to be missed.

The entire corridor is straight with no branches, no diversion of passenger flow, and no detour paths. All exiting passengers pass through 100% of the route. Media panels are arranged in double rows on both sides, aligned with passengers' line of sight, giving them plenty of time to fully read brand graphics and information.

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.

Located on the third floor domestic arrivals mezzanine, directly facing the descending escalator to the baggage hall, the lightbox occupies this key vertical circulation node. It is not merely an advertising medium; in the moment when passengers move from the enclosed arrival corridor to the open hall, it becomes the only visual focal point in their sight.