Media Resources

Full train charter on Line 2 consists of exterior train wrapping and interior train advertising. It delivers all-day mobile coverage of major crowds across the east, west, south and north of the city. Leveraging the nearly 30-minute uninterrupted reading time inside enclosed carriages, it fully communicates information about campaigns, products and store conversions, building a complete conversion chain of "customer acquisition via exterior ads and brand engagement inside carriages".

Full dead-angle-free coverage from vehicle roof to ground creates an all-dimensional immersive brand space. Combinations of all display formats enable three-dimensional presentation, support executable themed creativity, and serve as a mobile brand business card with outstanding recognizability. Omnichannel touchpoint penetration deeply captures the minds of high-value passenger groups.

Luxury Chartered Vehicle Package (Positions A/B/C + Roof Stickers + Seat Stickers). Combinations of multiple formats create layered visual effects and enhance the premium brand image. Ideal for brand image upgrades and mid-to-high-end new product launches. It delivers a full 360° all-round visual coverage with no blind spots, filling the visual gaps at the top and close-range viewing areas, and greatly boosting the immersive experience.

The average subway passenger spends nearly half an hour on their ride, which gives in-car media the longest viewing duration. Full-train wrap advertisements are equivalent to "mobile outdoor print magazines". Passengers have ample time to learn about brand information in full and in detail, making this the optimal media format for thorough reading.

Located in the internal media of the subway train, passengers on the train can get brand information at close range and for a long time.