Media Resources

The media adopts a dominant layout with multiple light box combinations, covering all scenarios including the main check‑in passage, ticket‑processing waiting area and baggage drop‑off zone. It reaches all international departure passengers at Terminal 3 and also covers a small number of seeing‑off escorts, achieving full passenger coverage and seamless communication reach.

Points are arranged in an orderly manner along passengers' travel routes to form a cohesive brand communication matrix. The light boxes adopt airport‑specific high‑brightness backlighting technology, delivering even and saturated image quality. The passage features an open and unobstructed space free of pillars and equipment obstructions, enabling full visibility at close eye‑level viewing while passengers are in motion.

Located in the core CDF duty‑free shopping area after security check at International Departures on Level T3‑E2, it sits along the prime thoroughfare for passengers departing for overseas destinations and Hong Kong, Macao and Taiwan heading to boarding gates. It achieves 100‑percent coverage of all outbound passenger flow with no passenger diversion and zero blind spots for exposure.

The media adopts a suspended ceiling‑mounting design. Large‑format static lightboxes with built‑in lighting are hung high above the high‑ceiling lobby space, free from obstruction by walls or columns. They feature a long viewing distance and excellent full‑area coverage capability.

Suspended in the high‑altitude area above the passage of the T2 International Departure Duty‑Free Zone, it covers the main passage of the duty‑free zone and all branch shopping corridors, serving as an unavoidable visual focal point for all passengers entering and exiting the duty‑free zone.

This location serves as the first visual touchpoint for passengers on international trips. Upon arriving at the terminal building, all international‑departure passengers must enter the check‑in hall to complete check‑in and baggage drop‑off, covering 100% of international outbound passenger flow.

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.