Media Resources

The LED screen leverages the commercial complex nature of the building itself to create multi-directional communication coverage. It not only reaches the vehicular and pedestrian traffic on Development Avenue, the main road, but also radiates to the surrounding business offices and leisure consumers. With no obvious obstructions nearby, it has a strong visual impact.

Located at the intersection of Jianshe Avenue and Xinhua Road in Jianghan District, it is the core outdoor visual media of Wuhan Jianshe Avenue Financial Street, precisely targeting high-net-worth business people and traffic on major roads.

As one of the commercial landmarks in Hankou's old town, located at the core business district where Zhongshan Avenue intersects with Jianghan Road Pedestrian Street, it benefits from a prime location, attracting a high volume of both pedestrian and vehicular traffic daily, making it one of the preferred spots for brands to conduct market promotion in Wuhan.

This lightbox is located in the departure area of Terminal 2 after security screening, covering all domestic and international departing passengers who have passed through security and are waiting to board. Passengers typically stay here for 30–60 minutes, with a high receptivity to surrounding visual information, ensuring that brand messages are clear, prominent, and of outstanding quality.

All domestic arriving passengers, after retrieving their luggage, proceed to the pick-up area or ground transportation stations. This area is a one-way route with no diverging paths. Light boxes are installed above exit doorways or on both sides of the passage, directly in the natural line of sight of passengers, ensuring full, mandatory, and comprehensive exposure, effectively guaranteeing the basic coverage rate of communication.

This lightbox is located above or on surrounding pillars of the baggage claim area in the domestic arrivals section of the terminal, directly in the line of sight of passengers waiting to claim their luggage. It reaches all domestic inbound passengers, with a daily audience of over 30,000 and an annual reach exceeding ten million.

The lightbox is installed along the core passageway from before to after the domestic departure security check at Terminal 2, covering the entire flow of passengers from check-in, queuing, and security check to entering the waiting area. It serves as a key visual window for brand exposure to domestic departing passengers.

This lightbox covers the entire domestic outbound passenger flow, reaching hundreds of thousands of people daily, particularly targeting business travelers, high-net-worth individuals, and families. The audience has strong purchasing power, high brand sensitivity, longer dwell times, and effectively receives information, significantly enhancing brand recall.