- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Zhuhai | Type：high-speed railway | Frequency：240 |
| Address：No.5 Changsheng Road, Gongbei Subdistrict, Xiangzhou District | Format：led | Duration：10s |
| Location：Ticket Check-in Gate in Waiting Hall, Zhuhai Gongbei Station | Min Qty：12 | Operating Time：6-21o'clock |
| Size：105寸 | Min Period：week |
Passengers wait an average of 20 to 50 minutes before ticket checking, staying in a relaxed and leisurely state without the rush of travel. This differs sharply from passengers hurrying through entry and exit corridors who only glance at screens for a split second. With ample time, passengers can fully watch videos and absorb marketing messages, driving a high voluntary ad viewing rate. As the core visual medium in waiting halls, LED screens deliver purer and more consistent brand exposure without dilution from external visual clutter.
The media setup adopts a matrix of high-definition vertical standing LED screens, tailored to the spacious layout of waiting halls for steady, crisp display performance. Equipped with high-brightness anti-glare panels, these vertical LED screens maintain clear, vivid visuals even under natural hall lighting. Each advertisement runs on a 10-second loop, with every screen cycling content 240 times per day for frequent, consistent exposure. The multi-screen matrix covers all ticket checking lanes in the waiting hall, creating an uninterrupted immersive visual corridor.
The station handles an annual passenger throughput of over 30 million, with a daily average footfall of 80,000 that surges drastically during holiday travel rushes. It ranks among Zhuhai’s transportation hubs with the steadiest traffic and most valuable audience groups. Its passenger base covers three core consumption categories: frequent essential spending, high-end business decision-making, and tourism and leisure consumption. This makes it ideal for high-unit-price brands spanning cross-border commerce, luxury goods, cultural tourism, real estate, finance and more, yielding far stronger brand recall than fragmented media formats such as corridor screens and outdoor billboards.
LED screens support video rotation with each video clip normally lasting 10 seconds. Each screen can run up to 240 rotation cycles per day to deliver high-frequency brand exposure. When multiple screens are arranged side by side, they create a striking matrix display effect and immersive visual experience in the spacious waiting area, achieving full coverage of passengers queuing for ticket checks and repeated exposure throughout their entire waiting period.
Seventeen vertical screens are symmetrically arranged along all ticket gates to form a continuous visual corridor. No matter which train service passengers wait for or which ticket checkpoint they stay at, they will be reached by synchronized multi-screen content. A single advertising placement here can capture all core passenger flows in the waiting hall without additional ad spots. The vertical screen format matches human visual preferences, enabling smooth playback of brand promotional videos and event posters. Compared with traditional static light boxes, its dynamic images feature vivid colors and greater information capacity, standing out prominently in the spacious waiting hall for more three-dimensional brand communication.
The station is adjacent to Gongbei, China’s largest land port, inherently boasting high-end and authoritative positioning as a gateway to the Greater Bay Area and cross-border travel. Advertising placements here can rapidly elevate brand premium. Featuring high density, high frequency and strong audience focus, this media resource holds distinct competitive advantages among transport hub advertisements. It connects Zhuhai’s local market and the cross-border Macao market, serving as a core communication channel for brands expanding their presence across Zhuhai and Macao.
