- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：high-speed railway | Frequency：240 |
| Address：No. 3 Yingbin Avenue, Longhua District | Format：led | Duration：10s |
| Location：Arrival Exit A\B of Haikou East Railway Station | Min Qty：2 | Operating Time：8-21o'clock |
| Size：4.9×2.5m | Min Period：week |
This media placement is directly opposite the escalators at the exit, precisely capturing all exiting passengers. The vertical screen covers a viewing range of 1.5 to 4 meters, perfectly matching the line of sight of travelers whether they are standing or pulling luggage. As the descent on the escalator takes approximately 8 to 10 seconds, the screen delivers strong visual impact and effectively reaches both arriving passengers and people waiting to pick up visitors. Additionally, there are no commercial diversion facilities around the exit passage, granting this media asset exceptional visual exclusivity and creating an extended exposure window.
Passengers arriving at the station are split between Exit A and Exit B. Deploying a dual-screen package fully captures all arriving crowds, whereas a single screen only covers foot traffic from one exit side. The dual-screen package achieves complete dominance over all passenger flow on the exit floor. Travelers carrying luggage descend the escalator slowly; every arriving passenger is forced to pass the screens with no alternative detour routes. The close-distance viewing ensures full absorption of screen content and high brand recall retention.
Leveraging the exclusive enclosed space of high-speed rail exits, this placement is free of street noise and obstructions from store advertisements, delivering a pure, premium communication environment. Travelers exit slowly with luggage and ride the escalator at a steady pace, granting each individual ample effective viewing time for thorough information absorption and strong brand memory retention. Unlike scattered foot traffic at entrances and waiting lounges, arrival exits channel passenger flow into a single one-way stream with concentrated crowds and a stable scene, enabling predictable and controllable exposure performance.
The complete media package consists of two independent high-definition LED screens that support synchronized dual-screen broadcasting for unified brand promotion. Synchronized playback on the two screens delivers over a thousand daily exposures. High-frequency loop playback continuously strengthens brand recall. The screens simultaneously display official public service information such as exit directions and transport transfers alongside advertisements, prompting passengers to watch voluntarily. This yields a high effective exposure rate and an extremely low ad avoidance rate, effectively deepening passengers’ memory of brand information.
Passengers carrying luggage take escalators to exit the station at a leisurely pace, with their line of sight naturally aligned toward the large screens, allowing ample individual effective viewing time and sustained focus. The large screens play advertisements in tandem with exit navigation and transit transfer reminders. Passengers actively look at the screens to access essential travel information, resulting in minimal ad avoidance and strong message retention. Unlike media in walkways where people pass by in a split second, this scenario enables genuine immersive long-term communication for more solid brand penetration.
The two sets of high-definition LED large screens at Exits A and B occupy irreplaceable premium locations within the transport hub. There are no competing media of equivalent grade or in identical scenarios inside the station to split passenger traffic. Compared with scattered media in entry and waiting areas, exit zones serve as single-direction passenger convergence points with highly concentrated foot traffic and stable exposure volume. As rare full-coverage media spots capturing all exiting passenger flow within the station, ad placements here secure all ground-level passenger traffic in the station.
