- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xian | Type：high-speed railway | Frequency：240 |
| Address：Yuanshuo Road, Weiyang District | Format：led | Duration：10s |
| Location：North and South Passage Entrances of Waiting Hall, Xi'an North Railway Station | Min Qty：2 | Operating Time：6-24o'clock |
| Size：2.56m*4.23m | Min Period：week |
The oversized main LED screen located in the core area of the waiting hall boasts an imposing presence and high-definition display effects. It stands out as a highly attractive commercial media highlight within the waiting hall, capable of capturing the full attention of all passengers. Serving as the first core visual touchpoint for travelers upon entering the station, it occupies the primary entry position. Leveraging the passenger flow routes of upward and downward escalators, it enables two-way exposure to travelers and creates the first brand impression ahead of all other touchpoints.
All arriving passengers must transfer and disperse through the north and south passageways with no alternative routes available. Its massive size and ultra-high-definition visuals command undivided attention and deliver an immersive visual impact. After passing security checks and entering the waiting area, passengers stay for an average of 10 to 15 minutes. During this relaxed, idle waiting period, travelers tend to look around repeatedly, resulting in repeated brand exposure that effectively deepens brand recall.
Supported by a rice-shaped high-speed rail network that radiates across the five northwestern provinces and connects national trunk passenger flows, the station records a daily average passenger volume of over 80,000, with peak passenger flow exceeding 200,000 during holidays. Positioned at the critical north-south entry passages of the waiting hall, this media asset captures all inbound passenger traffic from Metro Lines 2, 4 and 14, buses, and private vehicles. Its audience primarily consists of cross-provincial business travelers, national tourists visiting Shaanxi, government and corporate officials on official trips, and local residents visiting relatives within the province, featuring a concentrated group of medium-to-high income decision-making consumers.
The large screens serve as the primary visual focal point that catches passengers' eyes the moment they enter the waiting hall from the North and South Squares. Acting as a pre-exposure communication window for the first interaction between brands and passengers, they help forge initial brand impressions at the earliest stage, boasting far higher memory implantation efficiency than post-positioned media at ticket gates and the middle of the hall. Passengers carrying luggage take the escalators upwards at a gentle pace, with their line of sight naturally level with the large screens, granting each individual ample effective viewing time. Two brand exposures are achieved per single station entry, resulting in remarkably stronger brand recall compared with single-sided, single-location media.
A total of two high-definition LED large screens are symmetrically installed in the middle of the escalator passages for northbound and southbound station entry in the waiting hall, forming the core visual highlight that passengers see first upon entering the station. All incoming passenger flow must pass through the escalator passages with no detours or passenger diversion. The dual-screen package fully captures all northbound and southbound incoming passengers across the station, enabling 100% coverage of all passenger traffic. Located in the core transitional area for station entry, this spot is a prime pre-exposure communication position for brands to seize passengers' first impressions.
Passengers move at a relaxed pace with their luggage, their gaze naturally drawn to the large screens, allowing sufficient immersive viewing time for complete reception and high retention of brand messages. Backed by the official hub scenario of state-owned railways, the media enjoys strong credibility and high audience trust, featuring dual functions of commercial communication and public welfare publicity. Meanwhile, it covers all incoming passengers traveling both north and south, with its audience base extending across the entire northwest region including Shaanxi, Gansu, Ningxia, Qinghai and Xinjiang. It stands as a core communication medium for brands to deepen their presence in the northwest market and boost regional popularity.
