- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：high-speed railway | Frequency：240 |
| Address：No. 51 Kunlun Avenue, Liangjiang New Area | Format：led | Duration：10s |
| Location：Ticket Gates on Departure Floor of Chongqing North Station | Min Qty：36 | Operating Time：6-22o'clock |
| Size：105寸 | Min Period：week |
LED screens are installed on both sides of each set of ticket checking turnstiles. Passengers will inevitably see them throughout their entire journey from entering the station, taking a seat to wait, to standing in line for ticket checks, with no detours or obstructions. Unlike large screens located far away in the station hall, these screens sit within passengers’ close horizontal line of sight. Without mobile phones diverting their attention while queuing, passengers are highly willing to view the content voluntarily. The actual reach rate of advertisements far exceeds that of other scattered media in the station, achieving 100% coverage of all passengers passing through this ticket gate with comprehensive exposure without blind spots.
Waiting for ticket checks is the longest segment of a high-speed rail trip. With no other tasks to distract them during waiting, passengers keep their eyes on the ticket gate signage and surrounding screens. Each passenger is exposed to the advertisements for 10 to 30 seconds per single trip. High-frequency repeated playback deepens brand recall. This medium inherently features a communication scenario with long exposure time and high voluntary attention, covering all groups of travelers including business people, tourists, visitors visiting relatives and daily commuters. It serves as an accurate digital media carrier for brands to deepen market penetration in Southwest China and launch nationwide coordinated exposure campaigns.
This media solution adopts standardized 105-inch high-definition P4 LED equipment that delivers crisp images, rich colors and powerful dynamic performance. Compared with numerous static light boxes and posters across the station, it boasts drastically enhanced visual impact to quickly capture attention amid crowded waiting passengers. The standardized matrix layout across the entire station delivers uniform and neat visuals that present brands in an upscale and sophisticated manner. It effectively differentiates brand communication from competitors, monopolizes core audience attention in waiting areas, and builds outstanding brand recognition within the station.
While waiting for trains and queuing up for ticket checking, passengers remain relatively stationary with an average dwell time of about 30 to 45 minutes. In this enclosed space with long passenger stays, travelers are free from distractions of fragmented information on mobile phones and more willing to take in information voluntarily. Video advertisements achieve far higher memory retention than ordinary outdoor billboards and can effectively boost the communication efficiency of brand messages.
As a core special-grade high-speed rail hub in Southwest China, it connects multiple national high-speed rail trunk lines and integrates multi-dimensional transfer services including high-speed rail, metro, bus and taxi. It sees a steady daily outbound passenger flow of over 180,000 people, with peak passenger volume exceeding 300,000 during holidays. It gathers high-quality diversified passenger groups for business trips, cross-provincial tourism, family visits and urban commuting, serving as a core traffic communication platform for brands to cultivate the Southwest market and expand nationwide reach, with outstanding communication value covering all core passenger routes within the station.
Media resources at high-speed rail hubs deliver long-term brand endorsement value. Sustained advertising campaigns can build nationwide brand recognition and bolster confidence among regional distributors and cooperative channels. For enterprises focusing on the Southwest market, Chongqing North Station, the region’s core transportation hub, offers full-area LED screens at ticket gates as an annual fixed communication platform. Brands can consistently release messages all year round to cover travelers across four seasons, achieving continuous market penetration. This enables full coverage spanning online and offline channels as well as from the transport hub to the whole city, amplifying the overall ROI of marketing investment.
