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| Area：Chengdu | Type：high-speed railway | Frequency：240 |
| Address：成华区邛崃山路 333 号 | Format：led | Duration：10s |
| Location：成都东站候车厅 | Min Qty：51 | Operating Time：6-23o'clock |
| Size：84寸 | Min Period：week |
Chengdu East Railway Station is a core super-large high-speed rail hub in Southwest China, with an average daily waiting passenger flow of over 300,000. It serves intercity travelers between Chengdu and Chongqing as well as nationwide cross-city passengers. Its core audiences consist mainly of business travelers, inter-provincial tourists, and middle-class commuters visiting relatives. Passengers spend an average of 15 to 40 minutes waiting for trains, far longer than the brief exposure time offered by media installed in entry and exit passageways, which provides ample time for them to view advertisements and reinforces brand impressions through repeated exposure.
The waiting hall is an enclosed space with one-way passenger circulation. Advertising placements are arranged neatly along the main walkways and leisure zones of the hall to form an immersive brand exhibition corridor. With densely distributed ad spots and high exposure frequency, passengers cannot avoid viewing the advertisements while checking train schedules, taking seats to rest, or queuing for ticket checks. Unlike outdoor advertising which suffers from scattered pedestrian traffic loss, this medium achieves an effective audience reach rate of nearly 100% and boasts exceptional communication stability. It is ideal for concentrated promotion of short-term new product launches, festival marketing campaigns, and themed events, enabling brands to quickly build an all-scenario marketing atmosphere.
As the national-level high-speed rail hub with the largest scale and highest passenger volume in Southwest China, Chengdu East Railway Station records a daily waiting passenger flow of over 300,000 and an annual passenger throughput exceeding 120 million, featuring stable and massive passenger volume. Its primary audiences are business travelers and mid-to-high-end commuters, among whom over 80% are highly educated, high-income and possess strong purchasing decision-making power. It precisely covers core target consumers for brands in automotive, cultural tourism, high-end consumption and other sectors. With passengers staying 15 to 40 minutes in the waiting area, they spend much more time viewing ads and retain deeper brand memories compared with short-duration media in passageways and exit areas.
Chengdu East Railway Station serves as the primary gateway for out-of-town tourists arriving in Chengdu and undertakes the function of showcasing the city's external image. As the core digital media within the station, the LED screens in the waiting hall allow advertised brands to leverage the high-end scenario of a key transportation hub in Southwest China. This reduces the hard-selling impression of advertisements and elevates brand grade and credibility. It is ideal for brands to build their market image nationwide and within the Chengdu-Chongqing region, supporting brands to deepen their presence in Southwest China and reach mobile populations across the country.
As Chengdu’s top gateway for external city image presentation, Chengdu East Railway Station shoulders the core mission of city image promotion. The on-site LED media comes with official, high-end and authoritative scenario endorsement. Benefiting from sustained passenger flow advantages and scarce resource barriers of the transportation hub, this project features core merits including low risks, steady cash flow, high appreciation potential and a long return cycle, making it a high-quality stable investment asset in the high-speed rail advertising sector.
Boasting four core strengths — high-net-worth foot traffic, mandatory exposure, brand premium and intelligent interaction — it acts as a golden link connecting brands with high-end business travelers. For advertisers, it serves not only as an accurate channel to reach high-net-worth customer groups but also an excellent platform for building premium brand image, delivering dual growth in marketing performance and brand value. The ad memory retention rate in this scenario is 58% higher than that of traditional out-of-home media, creating an optimal environment for in-depth implantation of brand messaging.
