- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wulumuqi | Type：high-speed railway | Frequency：240 |
| Address：No.1 North Liuda Road, High-speed Railway Zone, Toutunhe District | Format：led | Duration：10s |
| Location：Waiting Hall of Urumqi New Railway Station | Min Qty：12 | Operating Time：6-22o'clock |
| Size：98寸 | Min Period：week |
The waiting hall is an enclosed space featuring long dwell time, minimal distractions and high audience focus. Passengers spend a long average waiting period with nothing to divert their attention, so they will voluntarily check train schedule information on the screens. The LED displays are synchronised with ticket checking updates, meaning passengers have to look at the screens to track their travel status. This results in an extremely low ad avoidance rate and strong brand memory retention. Unlike fleeting out-of-home advertising or subway media that people rush past, this space enables truly immersive, in-depth communication.
As an enclosed indoor environment, the waiting hall is free from disturbances from outdoor traffic and cluttered roadside advertisements, offering a clean, premium communication atmosphere. Passengers wait for an average of over 30 minutes with concentrated attention. In contrast to transient subway and roadside out-of-home media, it delivers stronger penetration of brand messages. Backed by the official state-owned railway hub venue, this medium boasts outstanding credibility, making it suitable for full-category advertising campaigns covering automobiles, real estate, cultural tourism, government and corporate brand image, cross-border commerce and more.
The uniformly arranged LED screen arrays align with passengers’ natural horizontal line of sight. Pedestrians move at a slow pace during transfers and have ample dwell time, leaving them unable to avoid viewing the ad visuals, which translates to high acceptance and deep memory retention. Its communication penetration far exceeds scattered conventional subway advertising spots, firmly occupying the core underground traffic gateway of China’s top commercial district and outperforming ordinary fragmented advertising locations in message delivery impact.
The media boasts sufficient daily operation hours with 15 hours of non-stop broadcasting every day, fully covering all morning, midday and evening travel rush hours. Standard 10-second ads are looped 190 to 240 times per day. High-frequency repeated exposure continuously strengthens brand awareness. Meanwhile, it adopts a split-screen broadcast mode of "travel information + commercial content", where official information such as train ticket checking and arrival reminders is displayed simultaneously with advertisements. Travelers take the initiative to look at the screens, resulting in a high effective viewing rate with no deliberate avoidance of the ads.
The LED matrix constitutes an indoor digital advertising media cluster at Xinjiang's high-speed rail hubs that features the largest passenger flow, longest average stay duration and broadest audience coverage. Leveraging the passenger flow advantages of the Silk Road gateway hub, long-term advertising placement enables in-depth market cultivation in Urumqi and the whole Xinjiang region. It delivers dual values of deep local market development and cross-regional external communication, serving as a strategically valuable large-screen high-speed rail communication platform in Northwest China.
Benefiting from the enclosed waiting environment of high-speed railway stations, passengers maintain concentrated attention free from messy visual distractions common in outdoor spaces, creating a pure and high-end communication environment. The media covers three groups of audiences: business travelers from inland China, local Xinjiang residents, and cross-border visitors from Central Asia. It carries dual values including in-depth local market development, external brand promotion and cross-border communication, and features advantages of high audience precision, long viewing duration and high audience trust. Endorsed by the official state-owned railway venue, it further enhances brand credibility.
