- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：high-speed railway | Frequency：300 |
| Address：Huahou Road, Yuhua District | Format：led | Duration：10s |
| Location：Entrance Hall of Changsha South Railway Station | Min Qty：1 | Operating Time：6-22o'clock |
| Size：22.08*3.36 | Min Period：month |
The large screen is mounted above the main entrance with no diversion passages, delivering 100% exposure coverage with zero missed passenger flow. It simultaneously captures foot traffic entering the station as well as vehicle flow on the elevated drop-off platform, achieving dual exposure both inside and outside the station. Each 10-second creative spot runs 300 times daily, evenly scheduled across all hours of the day, with increased playback frequency during morning and evening passenger rush hours. Breaking the passenger flow limitations of standalone indoor media, the screen sits right next to the "Changsha South Railway Station" name sign, making it an iconic photo spot within the station.
Spanning the entire entrance gateway, the screen occupies the mandatory passage for all travelers entering the station. No matter whether visitors arrive by taxi, ride-hailing vehicle or private car, they have to pass this large screen. This landmark display achieves full coverage of incoming passengers and delivers unavoidable visual exposure, which can drastically boost the reach and memorability of advertising messages. It serves as an ideal platform for government and enterprise publicity as well as major brands to showcase their strength.
This advertising spot features an extra-large LED screen measuring 22.08 meters in width and 3.36 meters in height, with a total area of approximately 74.1 square meters. Boasting bright, eye-catching visuals, an extensive viewing range and unobstructed sightlines, it generates powerful visual impact. Travelers often stop voluntarily to take photos when entering or exiting the station. Advertising visuals get organically shared by visitors on WeChat Moments and short video platforms through their snapshots, generating additional free online exposure and traffic.
This core landmark visual spot is the first sight greeting passengers arriving at Changsha South Railway Station. With no bypass passages or passenger diversion zones, it achieves 100% coverage of all incoming passengers. The large screen adopts an elongated horizontal panoramic layout that fully spans the entire west entrance gate, delivering a magnificent visual presence. Content including dynamic videos, brand posters and event countdowns produces highly striking display effects, far outperforming ordinary static light box advertisements inside the station.
This landmark screen covers two passenger groups: those arriving by drop-off vehicles and those entering the station on foot. Passengers inside vehicles and alighting travelers within a hundred meters of the elevated drop-off platform can clearly view the screen from a long distance. Meanwhile, it fully covers pedestrians entering the station and queuing for identity verification inside the station. It breaks the exposure limitation of single scenarios, continuously reaching audiences throughout the entire passenger journey from vehicle drop-off and station entry on foot to security screening. Brand exposure accompanies passengers through the whole station entry process, delivering dual-scenario coverage and doubled traffic benefits from a single screen.
As an irreplaceable signature landmark medium at the central-south high-speed rail hub, this landmark screen boasts stable annual incoming passenger flow in the hundreds of millions, all-day high-frequency content rotation, dual exposure coverage both inside and outside the station, and inherent social media check-in and communication attributes. It delivers dual value: building long-term brand image momentum and driving foot traffic for short-term holiday campaigns. Leveraging the credibility of Changsha High-speed Railway as a central transportation hub, it significantly elevates a brand’s regional influence, making it a prime, rare advertising spot of choice for brands looking to deepen their presence in the central China market and create benchmark high-speed rail advertising cases.
