- Photos
- Specs
- Advantages
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- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：No. 12 Chezhan Road, Yongdingmen Outer Street, Fengtai District | Format：Light box | Duration：0 |
| Location：Level M, West Parking Lot of Beijing South Railway Station | Min Qty：3 | Operating Time：0-24o'clock |
| Size：5*2 | Min Period：month |
Media spots are neatly arranged on the walls flanking the one-way circular main passage for vehicles inside the venue, adopting a standardized layout of connected large high-definition backlit light boxes. Dedicated static brand media exclusive to the enclosed underground parking garage, they collectively form a continuous brand display wall, representing scarce immersive advertising resources in the parking garage of South Railway Station. All vehicles entering, exiting, locating cars, and waiting for ride-hailing services must fully pass through the sections with light box displays. Vehicles travel at low speeds, granting audiences ample time to fix their gaze; passenger dwell time and round-trip frequency are greatly increased, continuously boosting advertising exposure frequency.
It covers the entire ride-hailing transfer process, from station exit and waiting to QR code scanning, car locating and boarding, with no alternative routes available, achieving a 100% media exposure rate. In the enclosed underground parking garage with one-way vehicle traffic with no detours possible, both drivers and passengers are passively drawn to the wall-mounted light boxes. Low-speed driving allows a full viewing duration of 3 to 8 seconds, resulting in far higher brand message retention than outdoor road banners and short-duration advertisements outside the station, with brand memory retention improved by over 50%.
Drawing on the daily total passenger flow of over 300,000 at Beijing South Railway Station, this mezzanine level sees more than 22,000 vehicle passages per day. Combined with passengers riding in these vehicles, over 80,000 people are reached daily, with peak passenger numbers doubling during holidays. It covers intercity business travelers nationwide and permanent local residents of Beijing, breaking the limitation of traditional high-speed railway station media that only targets passing travelers. It enables dual-circle communication covering both local and national audiences, satisfying the dual demands of national brand exposure and local market conversion.
Leveraging the enclosed, dim-light environment of underground parking garages, the displays deliver bright, clear visuals with premium texture, maintaining consistent and stable presentation day and night. Unaffected by outdoor conditions such as sunlight, wind, rain and dust, they suffer minimal visual degradation and boast long-lasting durability. Vehicles inside travel at low speeds, paired with stationary scenarios including passengers locating their cars, waiting for rides, and boarding/alighting. Repeated pass-bys create repeated ad exposure, resulting in far higher brand retention than short-duration mobile advertising inside the station, making this an extremely scarce media resource.
This media can be coordinated with full-site advertising assets across the departure floor, arrival hall and taxi lanes of Beijing South Railway Station. It covers the entire travel journey of passengers, including station entry, waiting, exit and self-driving transfers, forming a three-dimensional closed-loop communication system. It addresses the gap that station internal media cannot reach self-driving business travellers, comprehensively expanding the brand’s communication reach and maximizing ad exposure frequency and campaign effectiveness.
Its core competitiveness lies in its irreplicable prime location and precise, high-value communication capabilities, with advantages permeating every key stage of brand promotion. It balances strong exposure, precise targeting and cost efficiency. Brands placing ads here can leverage the landmark value of this prime location to align with the city’s core image, boosting brand recognition and influence across the Beijing market. Supported by steady passenger flow, it sustains long-term communication outcomes, truly fulfilling the communication goals of precise placement, efficient conversion and maximum value realization.
