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| Area：Beijing | Type：high-speed railway | Frequency：100 |
| Address：No. 12 Chezhan Road, Yongdingmen Outer Street, Fengtai District | Format：led | Duration：10s |
| Location：North Ticketing Hall of Beijing West Railway Station | Min Qty：1 | Operating Time：7-23o'clock |
| Size：3.456*1.92 | Min Period：month |
Located inside the North Ticket Hall of Beijing West Railway Station, this spot ranks among the core positions for indoor LED screen advertisements within the station. Situated right next to the North Square and along the mandatory passenger flow route for ticketing services, it achieves full coverage of all incoming passengers, delivering compulsory exposure and high-frequency impressions to the massive departing crowd. In this scenario, passengers have ample time to actively look for information and pay close attention to media content, which effectively drives in-depth dissemination of advertisements.
The large screen in the ticket hall boasts a far bigger size than small light boxes inside the hall, delivering powerful visual impact with its giant display. No passenger handling ticketing services offline can avoid seeing it. Passengers spend 3 to 10 minutes queuing for tickets or waiting to collect them, resulting in involuntary sustained visual engagement and active viewing of screen content. Free of obstructions from pillars or walls, the screen is fully visible from every queuing spot across the entire hall, creating an outstanding visual interception effect and leaving far deeper advertising impressions than media installed in passing walkways.
This high-definition indoor LED screen presents clear, reflection-free visuals even under bright hall lighting. It can be viewed completely from every service window and every corner of the hall without pillar or wall blockages, offering full, unobstructed visibility from long distances and all angles. Compared with static light boxes in the station, its dynamic video display is more eye-catching with rich color gradients. Ideal for brand feature films, it inherently serves as a photo-worthy spot, encouraging passengers to take photos and share content voluntarily, thus enabling secondary online communication.
As a major gateway for entry to and exit from Beijing, the large-screen media platform serves a daily average of 351 arriving and departing trains. During holidays, the average daily passenger flow surges to 452,900 people. The North Square handles over 80% of the station’s departing passengers, and its hall is packed with travelers purchasing tickets, processing refunds and rescheduling, and seeking consultations. It stands as an ideal venue for frequent brand exposure and reaching massive business and travel crowds.
The core area of the North Ticketing Hall is an indispensable offline ticketing zone of the station, covering all passenger flows related to ticket purchase, refund, rescheduling, ticket collection, and reimbursement voucher printing. With no alternative bypasses, it captures 100% of passengers who must enter the station via the North Square. Adjacent to the taxi drop-off zone, ground bus stops and metro transfer passages of the North Square, this location gathers passenger flows from all access routes. It is the first core visual media touchpoint travelers encounter upon arriving at Beijing West Railway Station, boasting an unrivaled geographical advantage.
The LED display represents a scarce premium front-location media asset at a national-level railway hub in the capital. This spot delivers a longer effective exposure duration and a lower cost per thousand impressions. It brings multiple investment returns including nationwide brand promotion, precise outreach to high-net-worth groups, sustained traffic accumulation, and cost-effective high-volume exposure. Serving as a core strategic advertising spot for brands to expand offline nationwide communication and establish a leading market image, it effectively enhances brand credibility.
