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| Area：Beijing | Type：high-speed railway | Frequency：300 |
| Address：No. 12 Chezhan Road, Yongdingmen Outer Street, Fengtai District | Format：large screen | Duration：15s |
| Location：Central Area, North Second Floor, Entrance Hall of Beijing West Railway Station | Min Qty：1 | Operating Time：7-23o'clock |
| Size：7.68*4.68 | Min Period：month |
Located on the central axis of the second-floor entrance hall of the North Square, this is the only standalone flagship LED digital screen in the North Entrance Area, serving as an unavoidable core visual spot for all passengers arriving via drop-off, metro or bus transfers who need to go through security before entering the station. The station adopts an "upper entry, lower exit" passenger flow route, with the second-floor north area handling over 80% of all inbound passenger volume of the West Railway Station. Passengers face the main screen the entire time from being dropped off, taking escalators upstairs to heading for waiting rooms. There are no pillars, turnstiles or signage blocking the view, nor any diverging passages, achieving 100% mandatory coverage of all passenger flow entering from the north.
As the sole large screen dedicated to commercial advertising in the entire waiting hall, it offers exclusive advertising space free from competing ad distractions, allowing brands to deliver messages to passengers in the most uncluttered manner. The screen runs advertisements at a high frequency of "300 times every 10 seconds". Passengers can view the ad content multiple times within a short period, greatly boosting brand exposure and effectively engraving brand impressions in passengers’ minds.
Passengers are required to queue up for security screening, document verification and train schedule checks upon entry, which slows down their movement and makes them actively focus on information displayed on the screen. Each effective viewing session lasts 5 to 12 seconds. Passengers passing through twice or returning to ask for information generate repeated ad exposures. This delivers far deeper brand memorization than short-duration advertising media along fast-moving corridors. Combined with repeated views from back-and-forth trips and inquiries, it achieves superior brand penetration compared to corridor media where passengers walk quickly, with remarkable effects on retaining brand awareness in audiences’ minds.
Beijing West Railway Station receives an annual passenger flow of over 150 million people, with a daily average inbound passenger volume exceeding 200,000. During the Spring Festival travel rush, summer travel peak and holidays, the peak passenger flow can reach 450,000. As the primary inbound passage main screen, it stably reaches more than 160,000 departing passengers per day. Its audience mainly consists of intercity business travelers and cross-provincial travelers aged 25 to 50 nationwide, with business travelers accounting for 45%. High-income groups with strong consumption decision-making power are highly concentrated here, and the audience’s purchasing power and brand acceptance rank among the top tier of all in-station media.
The main screen is an integrated full high-definition LED display with a standard size of 7.68m × 4.68m. It features high brightness, clear and vivid images, and delicate color reproduction, which can perfectly present brand dynamic promotional videos, product details and high-end visual posters. It supports diverse advertising formats including full-screen dynamic videos, static brand visuals and customized holiday-themed content. There is no split-screen cropping, ensuring complete display. The communication environment is pure and high-end without interference from scattered small advertisements.
Leveraging the passenger flow advantages of Beijing West Railway Station, a national comprehensive transportation hub, this advertising spot occupies the prime visual position along the north inbound passenger flow route. It is a scarce full-screen high-definition dynamic LED screen resource inside the station, focusing on portal first exposure and high-end brand image display. It suits long-term brand occupancy and major marketing campaigns for top-tier brands, greatly boosting brand exposure frequency and communication coverage, making it a premium digital media asset for long-term brand placement.
