Media Resources

The T2 international area covers the international arrivals baggage claim hall and the greeting hall. It is a key route that overseas passengers must pass through upon entry, with an average stay of 8–15 minutes. The environment is enclosed with focused sightlines, providing a high-end, precise, and undisturbed communication scenario for brands.

The iconic three-dimensional advertising structure standing next to the driveway outside the main entrance of the terminal serves as the first visual touchpoint for passengers entering the T1 domestic departure process. It covers the flow of both domestic and international departing passengers, achieving high-density exposure and providing both brand display and efficient communication value.

As Exit 10 directly connects to the high-end commercial area of Nanjing West Road, and is adjacent to city landmarks such as the Shanghai History Museum, Shanghai Grand Theatre, and Raffles City, it sees a daily footfall of over 350,000 people, with peak numbers exceeding 500,000 during holidays.

Located in the baggage claim hall, a must-pass area for international flight passengers upon arrival, adjacent to the baggage carousels and main passageways, the design leverages the modern spatial structure of the terminal and integrates into the environment in a modular, standardized airport lightbox format, achieving a high level of harmony between brand information and passenger behavior.

This media is located at the core point of the international arrivals process, in the baggage carousel area that passengers must pass through after completing immigration. It is designed with a 360° fully enclosed structure around the central pillar of the terminal, providing seamless visual coverage.

As an important traffic node for passengers upon arrival, this area is specially equipped with a carefully designed set of light boxes to enhance the overall environment quality and strengthen brand communication effectiveness. Passengers typically spend an average of 1–2 hours in the international baggage claim area, using this period of captive attention to achieve high-frequency, immersive exposure.

The luggage hall lightbox set is precisely positioned in the domestic baggage claim hall, where travelers spend the most time and are most attentive after arrival. This location is not only a physical endpoint but also a key touchpoint for brands to establish an emotional connection with high-intent audiences and trigger purchase decisions.

The lightbox set is an advertising resource located at the core arrival scene of the South China airline hub, covering key passenger flow areas in Terminal 1, including domestic arrival corridors, baggage claim areas, and exits. In addition to providing high visual coverage, the lightboxes also play an important role in capturing travel emotions and stimulating consumer associations.