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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Universal Resort | Format：Light box | Duration：0 |
| Location：platform | Min Qty：8 | Operating Time：0-24o'clock |
| Size：38.064㎡ | Min Period：4week |
Located on the inner walls alongside train tracks and within platforms, these advertising media enable close, face-to-face contact with waiting passengers. Featuring advantages including long audience exposure duration, high contact frequency and short visual distance, they are suitable for delivering rich advertising information. Through combined placement of "12-sheet light boxes + wrapped columns + hanging banners + platform screen door stickers", a consistent and cohesive brand visual language can be established within the enclosed waiting area, creating an all-round immersive communication effect that greatly strengthens passengers’ brand memory.
12-sheet light boxes achieve 100% coverage of passengers waiting at the station. Passengers passing through the station by train can also view the platform light boxes through train windows, multiplying the advertising reach and delivering extremely high exposure. Passengers spend an average of 4–7 minutes in the station hall, 3.5 times longer than at ordinary metro stations, providing a time window for in-depth brand understanding. Frequent exposure effectively reinforces brand perception, and offline advertising boasts an average memory retention rate over 30% higher than online advertising.
The track area wall at Universal Resort Station directly faces waiting crowds. Tourists have ample waiting time for return trains. Unlike commuter stations with fast-moving pedestrian traffic, the audience here has sufficient time to fully absorb advertising content. This location achieves dual crowd coverage: tourists waiting on the platform face the advertisements directly, while all passengers inside arriving and stopping trains can view the ads through windows. Simultaneous engagement with bidirectional passenger flows significantly expands the exposure base.
Twelve sets of light boxes are arranged consecutively along the track area opposite the waiting zone, aligned directly with the horizontal line of sight of waiting passengers. Visitors stay in place while waiting for trains, granting them ample time to absorb advertising information. Meanwhile, passengers inside the trains can view the visuals through train windows when trains stop, enabling dual audience coverage of people waiting on the platform and passengers inside carriages. The combination of steady long-term basic passenger flow and periodic massive foot traffic delivers dual advantages: regular sustained exposure and surges in audience reach during peak periods.
The twelve sets of platform light boxes can be flexibly combined with other media assets at the station, including curved light boxes in the concourse, premium light boxes, platform screen door stickers and wrapped columns. This forms a full-journey media matrix covering the entire passenger journey from station entry, waiting in the concourse, to boarding on the platform. Brands can achieve continuous exposure to visitors from the moment they arrive at the station until they depart by train, creating an integrated communication loop. It breaks the boundaries of the enclosed metro environment, extends communication coverage, and is ideal for brands to launch comprehensive integrated marketing campaigns across the entire station.
These twelve sets of platform light boxes can be freely combined with media resources such as the curved concourse light boxes at the station to build a full-journey media matrix covering station entry, movement through the concourse, platform waiting and departure by train. It enables uninterrupted brand exposure to visitors throughout their entire trip and forms a complete communication loop. Suited for brands to carry out comprehensive integrated marketing campaigns, it maximizes the value of offline communication.
