- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Metro | Frequency：0 |
| Address：Tianjin Railway Station | Format：Light box | Duration：0 |
| Location：Landscape Plaza on the Mezzanine of the Former Auxiliary Square | Min Qty：7 | Operating Time：0-24o'clock |
| Size：83.2944㎡ | Min Period：4week |
Tianjin Railway Station receives an average daily passenger flow of over 100,000 people, with an annual passenger throughput exceeding 50 million. The mezzanine landscape plaza generally serves as a necessary passage for passengers entering and exiting the station as well as transferring. Fabric light boxes can effectively capture passengers' fragmented attention. Passengers spend an average of 8 to 15 minutes in the mezzanine area of the auxiliary plaza, enabling high-frequency, non-selective brand exposure and cultivating high audience loyalty, which greatly improves the efficiency of information reception.
Gathering multi-dimensional passenger flows from conventional railways, metro, buses, taxis and other transport modes, the fabric light boxes installed in the passage of the landscape plaza on the negative first floor of the front auxiliary plaza mezzanine are located in the core underground passage corridor of the auxiliary plaza in front of the station. As an indispensable node connecting the ground plaza, underground transfer passages, supporting commercial facilities and station access routes, this area accommodates diverse passenger groups including arriving passengers, departing passengers, transfer passengers, waiting passengers and consumers. It constitutes a highly valuable indoor passage advertising medium at the front plaza of Tianjin Railway Station.
The mezzanine passage features a relatively neat space with few cluttered outdoor advertisements in surrounding areas. Seven fabric light boxes are neatly arranged along the wall to form a continuous visual corridor for brand display. All passing pedestrians must go through the light box area. Passengers travel at a moderate pace with luggage in hand, naturally having sufficient time to view the advertisements. Unlike fast-moving outdoor scenarios, this significantly boosts the efficiency of information reception.
The corridor housing the light boxes features regular space and a neat environment free from clutter of other advertisements, delivering extremely high visual focus for the media. As a mandatory passage for slow-moving passengers with no alternative detours, the corridor sees pedestrians moving at a gentle pace with ample time to pause and view the advertisements, enabling 100% compulsory exposure to the passenger flow. The light boxes are arranged in neat consecutive rows to form an immersive brand visual corridor, which continuously strengthens the audience’s brand memory.
Passengers in the mezzanine corridor mostly walk slowly, and those carrying luggage move at an even slower pace with sufficient viewing time; the minimum single viewing duration reaches 8 seconds. Upon arriving at the station, passengers are in a relaxed state and more receptive to information, which greatly improves their memory of advertising content. Repeated visual exposure continuously deepens brand recognition. Coupled with the enormous daily recurring passenger flow, high-frequency exposure further amplifies brand communication effectiveness.
Serving as a core supplementary advertising location in the front square of Tianjin Railway Station, this media space effectively covers communication blind spots in the main square. It supports diverse cooperation models including flexible placement of individual units, combined placement of multiple units, and exclusive booking of all units. Suitable for various communication scenarios such as city image promotion, brand image display, new product marketing, cultural tourism publicity, as well as government and enterprise investment promotion, it acts as a premium core communication platform for brands to establish presence at Tianjin’s gateway and expand influence across the Beijing-Tianjin-Hebei region.
