Media Resources

Located on the path that travelers must pass, no interference with forced viewing, 100% forced viewing with no ad blocking, memory retention increases by 50%, significant secondary spread effect, stable daily average exposure, high advertising reach efficiency

The departure duty-free area is the last stop for travelers after completing security checks and customs procedures before boarding. It is a golden period for shopping when travelers are relaxed and have a lot of discretionary time, with advertising recall increased by 67%, information transmission efficiency significantly enhanced, forming a memory accumulation effect that strengthens brand recognition.

The LED layout on the train platform appears more compact and precise, with high-definition LED screens distributed in an orderly manner along the passenger flow, ensuring that passengers can clearly read information from any angle without being affected by glare, and it has further become an important window for promoting Korean culture and brand image.

Airport LED screens naturally have 100% passenger coverage. During the golden waiting time from when travelers check in and drop off luggage to when they head to the security check, LED becomes the sole ruler of visual focus, making the reach of brand information far exceed that of other media.

Located at the only passage that travelers must go through after completing entry procedures and before leaving the airport, travelers stay in this area for a relatively long time, with their attention unable to be diverted. The advertising reach rate is nearly 100%, ensuring that every traveler can see the advertisement multiple times.

LED advertising has unique media attributes. Its core advantage lies not in the breadth of traffic, but in the precision of the audience, the authority within the industry, and the exclusivity of the scenario. This high-frequency exposure at all times ensures the continuous imprinting of brand information in the minds of key groups.

Located after travelers have completed all entry procedures and officially entered the public area of South Korea, the 'last mile' differs from airside media. Landside media targets travelers who have already 'landed' and are ready to start their ground journey, with its core value lying in traffic guidance, connection to local services, and demonstration of the city's image.

The LED media above the carousel in the baggage claim area of the arrival floor is one of the most compelling and visually striking advertising resources at the airport. It precisely targets the core stop for passengers after immigration, turning the tedious waiting time into a golden window for brand communication.