- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：high-speed railway | Frequency：300 |
| Address：No. 303 Moling Road, Jing'an District | Format：led | Duration：10s |
| Location：Both sides of the station entrance hall | Min Qty：2 | Operating Time：6-23o'clock |
| Size：6.14*3.07 | Min Period：month |
Positioned at the primary visual focal point right after ascending the escalator, the advertisement naturally captures passengers during their high-attention idle moments when they carry luggage, verify ticket gates and sort documents. Its ad memory retention rate is over 50% higher than wall-mounted light boxes. The single double-sided design enables simultaneous exposure to passengers on both sides of the arrival passage, breaking the limitation of one-way communication and delivering dual exposure of brand messages in a single pass, boosting communication efficiency by nearly 80%.
As the core double-hung LED media suite on the first arrival floor, it constitutes an unavoidable visual zone for all passengers entering the station from the South Square. Passengers face the dual screens throughout their entire journey from security check in the square to the lobby and escalator ride to the second-floor waiting area, covering all departing passenger flows. It also reaches crowds queuing at shops, information desks and security checkpoints on both sides of the lobby. Together with the central suspended screen in the lobby, it forms a vertically layered digital media matrix within the station, independently capturing the vast majority of inbound passenger traffic across the entire station.
This media setup consists of symmetrically double-sided overhead suspended LED units with two high-definition display screens. Each screen measures 6.14m × 3.07m with a display area of approximately 18.85 square meters. The two screens create an enclosed three-dimensional visual matrix featuring delicate, smooth images and high color reproduction. Its dynamic visual performance far outperforms traditional static light boxes and wall advertisements inside the station, greatly enhancing brand favorability and long-term memory retention.
Passengers experience multiple waiting scenarios when entering the station, including queuing for security checks in the plaza, slow-moving crowds in the lobby, and waiting for escalators up and down. Their average dwell time ranges from 5 to 12 minutes with a slow travel pace, giving them ample time to view advertising screens. This serves as a prime communication window for brands to shape passengers' first travel impressions. This advertising spot draws three streams of foot traffic: railway passengers, interchange riders of Metro Lines 1, 3 and 4, and people dropping off or picking up travelers. Foot traffic is evenly distributed throughout morning, noon and evening with no gaps in exposure all day long.
As the first high-intensity visual touchpoint for passengers after they enter the station, it creates an instant brand impression the moment passengers step inside. Together with LED screens in waiting halls and ticketing gate signage, it forms a "three-touch station entry system". A single station passage delivers double brand exposure, boosting communication efficiency by nearly 80% compared with single-sided media. The hanging screens right next to it naturally capture passengers' attention, drastically increasing the exposure frequency and reach of brand messages.
Shanghai Railway Station is a core railway hub in the Yangtze River Delta, with an annual passenger flow exceeding 109 million. Its daily average passenger volume tops 300,000 on ordinary days, and peak traffic surges past 500,000 during holidays and the Spring Festival travel rush. This spot aggregates three groups of visitors: railway departures, Metro Lines 1, 3 and 4 interchange passengers, and drop-off/pick-up pedestrians. Foot traffic remains balanced across morning, afternoon and evening without obvious exposure lulls, sustaining full and stable exposure volume all year round and continuously supplying massive high-value target audiences for brands.
