Media Resources

As an important digital communication platform for family-oriented commercial landmarks in southern Changsha, Xinyuan·Xinyuehui's LED screen, with its precise audience targeting, superior location advantages, and deep scene integration capabilities, creates a unique media value distinct from traditional commercial area screens.

Relying on its superior location and high pedestrian traffic, the surrounding area is densely packed with commercial facilities, making advertising highly effective. The LED screens deployed both inside the plaza and on the exterior have become a highly influential outdoor digital communication platform in the southern part of Changsha.

Located at the intersection of Xiangfu East Road and Shaoshan South Road in Yuhua District, Changsha, it sits in the core area of the Hongxing commercial circle. Leveraging the dual commercial synergy of Desiqin City Plaza and Tongcheng Commercial Plaza, it is one of the most dynamic outdoor digital media in the southern part of the city.

The media is located at the entrance plaza of Taohualing Park within Meixi Lake International Star City, next to the West Second Ring Road. It faces Meixi Lake Road, controlling all vehicles entering and exiting Taohualing Park. Surrounded by high-end residential buildings and thriving commercial areas, it is an excellent choice for reaching the high-end consumer group of Meixi Lake.

As one of the few integrated architectural LED media in the country, the Petal LED at Meixi Lake International Culture and Arts Center not only serves a cultural communication function but also has become an important window for Changsha's night economy and urban aesthetics, providing brands with an immersive communication platform that combines artistic sensibility, technological sophistication, and public influence.

With its unique position as a transportation hub, open visual corridors, and high-standard LED display effects, the LED on the pillars of the West Second Ring Meixi Lake Interchange has become one of the strategically valuable core locations in Changsha's outdoor digital media landscape.

LED is not just a screen; it is a strategic foothold for brands to enter the high-value market of Hexi, Changsha. With precise location, premium audience, and professional media capabilities, it creates an efficient, reliable, and influential offline digital communication gateway.

Built leveraging the prime location at the entrance of Wangfujing Department Store, directly facing the main intersection, accessible from three sides, with high convergence of both vehicle and pedestrian traffic. The screen uses high-brightness, high-refresh-rate outdoor full-color LED modules, offering excellent daytime visibility and nighttime performance, ensuring that advertising content is clear and eye-catching under all lighting conditions.