Media Resources

Located at the core transfer hub where Line 2 and Line 14 intersect, it is currently one of the longest and most artistically expressive fully LED underground screens in China, redefining the visual experience of urban rail transit spaces with ultra-high definition, high consistency, and low-brightness, high-gray display effects.

As a cosmic-level subway station with a daily passenger flow exceeding one million, the LED screens on the platform level of People's Square Station leverage their inherent advantages of forced reach, high-frequency exposure, and full-time coverage, becoming an important window for brands to engage deeply with the mainstream consumer population in Shanghai.

The LED media in the large triangular area of People's Square Subway refers to a series of high-quality LED advertisements arranged around the core transfer hub of People's Square Station, located in the high-density pedestrian corridor formed by the intersection of Line 1, Line 2, and Line 8.

At Exit 7 of People's Square Metro Station, located in the core business district of Huangpu District, there is a high-spec LED large-screen advertising media. Situated at the intersection of Nanjing Road Pedestrian Street and People's Square, and close to city landmarks such as the Bund and Hengji Celebrity Shopping Center, it is one of the metro advertising spots in Shanghai with the highest foot traffic and commercial value.

Located at S-Bahn station Karlsplatz Stachus, right above the entrance to the subway station, it is one of the busiest subway stations, serving both local residents and tourists. It cleverly integrates into the daily commuting routes of Munich citizens, allowing brand information to subtly become ingrained in people's minds.

Beijing Subway TV Network covers the seven busiest routes in Beijing—Lines 1, 2, 5, 8, 10, 13, and Batong Line—with 10,000 TV screens broadcasting simultaneously. It is the latest integrated media platform of Beijing Subway TOP.1, combining national cultural and tourism promotion, subway public service programs, subway talk shows, subway commercial advertisements, and a new media matrix.

As the core business traffic entry point of the Guomao business district, the Tiben LED at Exit C is a prime advertising spot that precisely reaches high-end business audiences, making it suitable for brands in finance, luxury goods, and technology to enhance their visibility.

Through the interplay of light and shadow and scenographic storytelling, the brand becomes a natural part of the commuting ritual. LED advertisements do not rely on strong exposure; instead, they subtly shape consumer perception during fragmented moments. When business professionals have brief interactions with the advertisements while waiting for transportation, the brand evolves from merely being seen to being needed.