Media Resources

This LED extends naturally from the structure of the parking building, facing Yingbin Road and the airport highway exit, covering tens of thousands of vehicles and pedestrians daily. It delivers information along key routes before passengers arrive or depart, creating a communication rhythm of long-distance attraction and short-distance memorability.

As one of the country's large department stores, Renmin Street is the longest urban main road in Asia, with heavy traffic and accessibility throughout the city, providing the brand with a strategic digital communication platform in Changchun and even throughout Jilin Province that combines prominence, reach, and authority.

As the most innovative city digital media platform by West Lake, leveraging its unique advantages in geography, technology, culture, and business integration, it has become a benchmark for high-value outdoor advertising resources in the Yangtze River Delta region.

As an important part of the airport's digital communication system, it is precisely embedded at key stopping points before passengers board, effectively delivering brand information through small screens, multiple locations, and high-frequency rotations.

As a key component of the airport's digital media matrix, this LED achieves efficient reach and deep impact on departing passengers through dynamic, high-brightness, and immersive content presentation, realizing both information synchronization and advertising integration to enhance professionalism and credibility.

The media suite consists of 13 LCD screens strategically arranged throughout the T7 terminal's check-in area, boarding gate waiting areas, as well as retail and dining zones, achieving high-frequency exposure at multiple key touchpoints along passenger flows, covering 100% of departing and domestic arriving passengers at the T7 terminal.

The screen faces the direction passengers are moving and is located at the first visual point after TSA security. It covers 100% of departing passengers, who can clearly see it on their way to premium dining and retail areas, the exclusive British Airways Club Lounge, and the boarding gate waiting areas.

LED screens not only serve the basic function of real-time flight information updates, but also, through carefully designed layouts and color management, use LED media to showcase products to high-net-worth travelers, creating an efficient and technologically sophisticated passenger experience environment.