Central Main Screen in the Waiting Concourse of Shanghai Hongqiao Railway Station
Create Exceptional Light & Shadow with Intelligent Manufacturing, Illuminate Boundless Business Opportunities
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| Area：Shanghai | Type：high-speed railway | Frequency：240 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：led | Duration：10s |
| Location：Waiting Hall | Min Qty：4 | Operating Time：6-23o'clock |
| Size：8*5 | Min Period：month |
Located at the central core of the waiting hall of Shanghai Hongqiao Railway Station and adjacent to the official 12306 Service Desk, this screen serves as an unmissable visual landmark for all passengers waiting, transferring and checking in across the entire station. Positioned at the highest vantage point of the waiting hall, it is unobstructed by columns, retail stores and equipment. It fully covers seating areas, multiple ticket checking gates and the main pedestrian corridors of the hall, enabling full visibility of all incoming waiting passengers with no blind spots in passenger flow. It acts as a strategic core advertising medium for brands to capture high-end business travelers nationwide and build a national brand image.
Passengers spend an average of 25 minutes waiting at the station. They keep their eyes on the screen throughout stationary waiting, service inquiries and queuing for ticket checks. In a relaxed state with focused attention, audiences receive prolonged, in-depth and unavoidable brand exposure instead of fleeting glimpses in transit, resulting in far stronger brand retention effects than scattered advertising screens along station passages. Its ad exposure is highly aligned with the high-end consumption chain, greatly boosting customer acquisition and conversion rates for brands.
Shanghai Hongqiao Railway Station welcomes over 156 million passengers annually, with a daily average of more than 430,000 passengers on regular days and a peak single-day passenger volume exceeding 480,000 during Spring Festival and holidays. It boasts premium passenger demographics: over 65% are intercity corporate executives, business elites and high-end business travelers with strong purchasing power, high brand awareness and high-level consumption decision-making authority. Covering the entire Yangtze River Delta economic circle, this main screen is a strategic core advertising medium for brands to seize national high-end business traveler audiences and establish a nationwide brand image.
The core investment advantage of this location lies in its ultra-long waiting stay scenario, which completely addresses the pain points of traditional outdoor advertising—glimpsed fleetingly with weak audience memorability. The waiting hall features a clean and uncluttered visual environment, with the central main screen serving as the sole visual focal point across the entire space. Mandatory in-depth exposure drastically boosts ad conversion rates and brand recall. Superior communication performance supports higher rate card premiums; clients are willing to pay a premium for this high-efficiency, targeted premium scenario, and the revenue-generating capacity of a single screen far outperforms regular media within the station.
Unlike the brief passing exposure along exit traffic routes, travelers in the waiting scenario are in a relaxed state with extended dwell time, boasting an average waiting duration of over 25 minutes. Travelers keep their eyes on the screen the entire time while sitting and waiting, queuing for consultation, or lining up for ticket checks. They have ample time to fully absorb complete information including brand promotional videos, campaign policies, and brand philosophies, eliminating the drawbacks of fragmented, rushed viewing. This greatly enhances ad receptivity and information retention.
As the exclusive central landmark main screen in Hongqiao Waiting Hall, it perfectly matches image placements for leading brands covering automobiles, beauty and digital products, cultural tourism scenic spots, high-end hotels and more. It also accommodates urban cultural tourism promotion and government-corporate public welfare campaigns for civility initiatives. It can accommodate long-term full-space brand occupancy placements, and is also ideal for short-term hype around new product launches and large-scale festival events. Leveraging the superimposed multi-dimensional passenger flow from air-rail intermodal transport, it enables brands to cover the Yangtze River Delta and reach high-end travelers nationwide, establishing a core national communication hub for brands.
