Media Resources

The core value lies in the irreplaceability of the high-net-worth attributes and scenes of its audience. Juneyao Airlines' customer base is mainly business travelers, family travel and travel enthusiasts, and such users have high requirements for brand tonality, service quality and product added value

As a benchmark for low-cost airlines, Spring Airlines embeds TV advertisements into the core hours of passenger flights from boarding to landing, based on high-frequency operations and high load factors, and achieves mandatory exposure of advertising messages in the scenes with the highest passenger concentration

Through the combination of dynamic graphics and sound effects, the cultural characteristics, route stories or cooperative brand concepts of the flight destination are transformed into immersive experiences

With its mature in-flight media resources, it deeply integrates this format with the flight experience to provide both immersive service for passengers and high-value communication for the brand

With regional routes as the core, the cabin TV advertisement is deeply combined with the flight scene, and a new marketing path with both exposure and conversion potential is built for the brand through the communication mode of forced viewing in a closed space

The average contact time of passengers throughout the flight exceeds 50 minutes, and the video dynamic demonstration is more likely to attract attention, significantly improving brand information retention

The advertising form uses airplane seatback TV as the medium, breaking through the communication of traditional media through the in-depth interaction with passengers through dynamic video content, and showing significant advantages in the penetration of high-end customer groups and scenario-based marketing

TV advertisements cover 125 aircraft and more than 500 domestic and foreign routes of Hainan Airlines, with an annual usage of more than 24 million times, reaching global business elites and high-net-worth individuals at a high frequency