Media Resources

The large screen is installed directly above the security check turnstiles on the arrival floor. This is the only mandatory passage for all passengers arriving by high-speed rail with no diverging routes available. All alighting passengers must queue up for security screening before proceeding to taxi, ride-hailing and bus transfer areas, resulting in zero passenger diversion.

The large screen stands prominently in the square with an unobstructed prime position, free from any buildings or green plants blocking the view. It features a 360° open viewing angle and serves as the only giant outdoor LED landmark in the square. All residents visiting the square for leisure will pass through its visible range. Travelers spend extended time queuing, waiting for vehicles and transferring between transport routes here, which greatly boosts brand exposure and audience memorability.

The overhead double-sided LED advertising matrix directly above the exit passage forms a continuous brand visual corridor. As the core mobile matrix media on the exit floor, this largest single advertising carrier resource is only available as a complete package and cannot be split for scattered individual placements.

Full-screen media displays are installed in the east and west arrival lobbies of the arrivals floor, with single screen areas of 90 square meters and 46 square meters respectively. They precisely capture all passengers exiting the arrivals area to create a funnel effect. The screens deliver excellent visual performance with zero obstructions and no interference.

Passengers have an average of 30 to 60 minutes of free waiting time before ticket checking, during which they stay in a relaxed state with little disturbance and no rush pressure. Ticket gates serve as the core visual focal point for passengers to check train numbers and queue up, and the screens deliver unobstructed close-range displays aligned with people’s natural horizontal viewing angle.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.

The departure hall experiences a high daily passenger flow, with travelers staying an average of 15–20 minutes. From arrival and check-in to pre-security, the complete flow provides ample viewing time and an immersive environment for LED screens, supporting high-definition video and multi-screen splitting, combining both functionality and artistry.

As an important visual landmark in the emerging city center of Guanshanhu, this LED screen has become a strategic high ground for brands to capture attention in Guiyang's new urban area, thanks to its superior location, high-spec hardware configuration, and precise audience targeting.