Media Resources

The media is entirely suspended above the check‑in island. The full‑screen dimension is 36m×6m with a total display area of 216㎡. Each large screen delivers independent presentation without splicing seams. It is a prominent indoor large‑format LED screen resource at Guiyang Airport.

Occupying the core communication node in the middle of the departure process, this is a high‑quality spot where passengers have the highest concentration of attention and exposure remains the most stable. Relying on the airport’s steady tens‑of‑millions passenger flow, it boasts a consistently large exposure base.

The main entrance and exit gate headers of Terminal T2 for departures and arrivals fall along the essential passenger flow routes for entering and exiting the terminal. As passengers pass through the gates, their eyes naturally drift toward the gate‑header screens. Their walking pace slows down, enabling ad exposure with high passive receptivity and a large, stable exposure base.

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.

Dynamic videos and high‑definition carousel visuals deliver stronger visual impact than traditional static light boxes. With clear and delicate image quality, they match the premium tone of airport scenarios and effectively enhance brand texture and visual recognizability.

A mandatory core area for all domestic arriving passengers with no alternative bypass routes. Passengers spend an average of 3‑8 minutes waiting for luggage. Unlike fleeting glimpses from corridor‑based media, passengers have ample fragmented free time.

Arriving domestic passengers are randomly assigned to any baggage carousel, enabling full‑coverage exposure to advertising content. This completely resolves the issues of uneven passenger flow distribution and insufficient exposure for single‑spot media, builds a fully closed‑loop communication matrix for the arrival hall, and scalably enhances the immersive brand exposure effect.

The large screen is installed directly above the security check turnstiles on the arrival floor. This is the only mandatory passage for all passengers arriving by high-speed rail with no diverging routes available. All alighting passengers must queue up for security screening before proceeding to taxi, ride-hailing and bus transfer areas, resulting in zero passenger diversion.