Media Resources

The LED media in the station hall represents the core dynamic large‑screen resources within the station, mainly consisting of two key locations: the central curved landmark main screen and the 360° double‑sided rotating wing‑span LED screen, supplemented by multiple auxiliary screens in the waiting area, achieving full‑coverage exposure for all passengers passing through security checkpoints for entry and waiting for departure.

The North Square mainly serves passengers of high‑speed trains and EMUs, while the South Square caters to passengers of ordinary‑speed trains. Two sets of LED displays are installed in the arrival exit halls / exit passages of the North and South Squares respectively, covering all alighting and exiting passengers as well as people waiting to pick up arrivals, which are essential spots for passengers to transfer after exiting the station.

The core position on the ceiling of the main exit passage at the North Square of Chongqing North Railway Station is the only necessary route for all passengers arriving in Chongqing by high‑speed trains and EMUs to exit the station and enter the city. It covers all arrival passenger flows at the North Square without detours, diversions or blind spots.

The media is positioned directly in the line of sight of departing passengers. Featuring high‑definition large screens with no obstructions, it captures passengers’ prolonged gaze to boost memory retention. The media adopts a double‑sided screen design: one side faces exiting passengers and the other faces people meeting arriving passengers, amplifying brand exposure.

Located in the central core hall of the main waiting hall of Chongqing North Railway Station, this core hub area is a must‑pass for passengers after security checks. It sits at the visual center of the waiting hall, with access to ticket gates, service desks and baby‑care rooms nearby, covering all waiting passenger flows.

The golden core area achieves full passenger flow coverage without blind spots. Media devices are evenly placed at the center of seating clusters in the waiting hall. Unlike wall-mounted media on a single side, they adopt a three-dimensional layout around square columns to deliver 360° all-round exposure.

It occupies the main visual area of the central pillars in the waiting hall, serving as the core focal point for incoming passengers throughout their entire journey of waiting, resting and ticket checking. It boasts multiple communication advantages including scarce locations, striking visual impact, precise passenger flow targeting and in-depth audience reach.

The core open area of the elevated waiting hall at Urumqi Station is the independent Position C among the three sets of digital triangular screens inside the station. Adjacent to the waiting seat area, ticket checking passages and the central service desk, it is the visual core spot that all passengers must pass through along the entire route for waiting, moving and resting.