Media Resources

The arrival corridor on the first-floor arrival hall is the first touchpoint lightbox media for passengers concluding their air journey and formally stepping onto Hainan Island. With its unique geographical location and the psychological state of the audience, it demonstrates an irreplaceable communication advantage.

Located in the T1 domestic departure waiting area where passengers stay for a long time and have high exposure, it is precisely placed within the line of sight when passengers are seated, ensuring that no matter where passengers sit, they can see it when they look up. Dynamic videos can more vividly showcase product details and have stronger visual appeal.

Located on the core route after passenger security checks and before boarding, this key advertising medium serves as the last line of defense and prime sprint area for offshore duty-free shopping. The lightboxes in this area are adjacent to the duty-free store entrances and internal passages, directly serving the large flow of passengers about to leave the island.

This location is usually situated in the core area of the baggage hall, covering not only passengers coming from the near gates on the second floor but also people converging from the remote gate corridors. It is the busiest and longest-staying traffic hub in the entire arrivals hall.

After remote stand flight passengers arrive at the terminal by shuttle bus, they need to pass through a relatively long corridor to enter the main terminal's arrival hall. The convergence point is precisely the throat area where this corridor connects to the main hall, where all the remote stand passenger flows naturally form a bottleneck, expanding from narrow to wide and from linear to planar.

The screen machine is a core component of the airport's digital media network. High-definition displays are usually installed above or beside each boarding gate, serving not only as an information window for passengers to obtain boarding updates, but also as a digital platform for brands to conduct high-frequency, highly interactive, and precise marketing in the last mile of passenger waiting.

In the waiting areas of the concourses on the third-floor departure hall, the totem light boxes are not standing independently, but are ingeniously integrated with the seating arrangements. With passengers at a short viewing distance and spending a long time there, they can easily see the exquisite images by looking up, which readily evokes passengers' emotional resonance and cultural identification.

Located in the core area of the duty-free commercial zone for domestic departures at T2, travelers spend a long time there, and the dwell time is fully utilized for continuous and effective exposure to stimulate potential shopping desires, covering 100% of domestic departure travelers at T2.