- Photos
- Specs
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：60 |
| Address：No.7 Changbin 4th Road, Xiuying District | Format：led | Duration：15s |
| Location：Yuanda Shopping Center | Min Qty：1 | Operating Time：18-21o'clock |
| Size：29.368(W)x16.52(H)=485.16㎡ | Min Period：week |
Positioned on the front facade along Changbin 4th Road, a major urban arterial road, the LED screen boasts unobstructed open views directly facing the thoroughfare, capturing both inbound and outbound vehicle traffic as well as pedestrian flows on either side. Featuring a wide viewing angle and striking visual impact, it delivers outstanding long-distance high-definition visibility. Facing a six-lane dual-direction arterial road with no buildings blocking traffic sightlines, the large screen is visible to vehicles travelling from 100 to 500 meters away. It covers all commuter traffic across the entire West Coast area, plus transit vehicles travelling between Guomao, the old town and Chengmai across districts, with over 50,000 vehicle passages daily.
Rooted in the mature core commercial hub of Xiuying West Coast, this landmark full-color outdoor LED billboard ranks among the largest and most highly exposed outdoor advertising media in the West Coast region. The area’s clustered mature commercial developments including Yuan Da Shopping Mall, Duty Free Shopping Center and Xingmao Shopping Mall form an interconnected consumption corridor. Advertisements on the large screen can reach floating consumers across the whole business district to realize cross-mall brand exposure. As a roadside billboard, it easily catches the attention of passing drivers and pedestrians, diverting foot traffic into stores and forming a closed-loop conversion from outdoor advertising exposure to offline in-store consumption.
Beyond efficiently reaching massive audiences, the LED screen accurately targets core consumers with strong purchasing power, enabling every advertising campaign to precisely match market demands and making it a premium advertising medium for brands looking to expand their footprint in Hainan’s high-end market. It extends advertising reach beyond subway coverage to include local daily commuters and inter-district shoppers, shifting audience coverage from isolated spots to full-area penetration and greatly improving the comprehensiveness of ad exposure.
Nestled at the core axis of the west coast’s central business district, the location links up with cdf Duty Free Mall, Xingmao Shopping Center and Renhengli Commercial Street. It connects all-format consumption clusters across the west coast to form landmark communication nodes of the business district. Adjacent to Hainan International Convention and Exhibition Center, it welcomes massive inflows of out-of-town exhibitors and merchants during exhibitions, expos and large-scale forums, doubling exposure volume in peak seasons, which makes it an essential advertising medium for brands supporting convention and exhibition activities.
The large screen boasts three-tier communication advantages including exposure from passing vehicles, lingering shoppers in the business district and nighttime landscape visibility. In daytime, it covers high-frequency commuter traffic and shopping crowds to deliver frequent and wide-ranging brand impressions. At night, integrated into the west coast’s nightscape lighting system, the eye-catching screen doubles nighttime promotion effectiveness. It supports diverse display options such as dynamic videos, high-definition posters, carousel ads and exclusive full-screen sponsorships. Dynamic visuals outperform traditional static billboards markedly by grabbing viewers’ attention instantly and leaving deep impressions, thus effectively lifting brand recognition and in-store conversion rates of promoted products.
As a pivotal comprehensive commercial complex on the west coast, Grand Shopping Mall features complete business formats and stable foot traffic with an annual visitor volume exceeding six million. Consumers aged 25 to 55 account for an overwhelming majority of its patrons, featuring strong purchasing power and rational consumption decisions, making the spot ideal for targeted advertising of mid-to-high-end brands covering automobiles, 3C digital products, finance, cultural tourism and more. In addition, its dense young consumer base helps advertised content gain organic exposure via short-video platforms and WeChat Moments, generating secondary viral reach online.
