- Photos
- Specs
- Advantages
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：100 |
| Address：No.2 Haidian 2nd East Road, Meilan District | Format：led | Duration：15s |
| Location：Haidian City | Min Qty：1 | Operating Time：18-23o'clock |
| Size：12.8(W)×7.2(H)=92.16㎡ | Min Period：week |
The large screen is installed at the intersection of Renmin Avenue and Haidian No.2 East Road, a vital thoroughfare linking Haidian Island with the main urban area. It connects to Renmin Bridge leading directly to the historic Jiefang West area and Guomao CBD. Following the opening of the Bailong Underpass Tunnel, cross-river vehicle traffic has seen substantial growth. Facing incoming traffic from all four directions at the junction, the screen is unobstructed by buildings or trees and captures vehicles going straight, turning left and right. It gains dual exposure from daily commuter traffic and evening homebound traffic. As the only roadside LED screen at a crossroads on the southern bank of Haidian Island, it boasts an irreplaceable geographic location.
The billboard covers over 300,000 permanent residents across the entire Haidian Island, encompassing numerous established residential communities, faculty and students of Hainan University, nearby office buildings, roadside stores and family consumers. Its audience mainly consists of local permanent residents, young student crowds and steady evening leisure visitors. Free from the fluctuations of tourist peak and off seasons, it maintains consistent high foot traffic all year round, ranking among Haikou’s premium commercial district billboards with stable year-round exposure and no idle screen time in off-peak months.
Positioned at the critical access route between Haidian Island and downtown Haikou, the screen faces the vehicle and pedestrian flow of major urban arterial roads with zero obstruction from constructions or vegetation, delivering excellent full-angle visibility. It benefits from three converging traffic sources: daily commuters, shopping pedestrians and leisure tourists, covering diversified demographics including students, local residents, middle-aged and young consumers as well as out-of-town travelers. Its wide viewing angle reaches pedestrians from all four road directions, with superior color reproduction that enables smooth cyclic playback of both dynamic video clips and static poster images.
As a time-honored landmark commercial complex with mature operations, a full range of business formats and concentrated foot traffic on Haidian Island, Haidian City serves permanent residents, university faculty and students, community households and nighttime consumers across the entire island. Its large LED screen boasts exclusive regional traffic dominance, steady demand-driven passenger flow and high conversion efficiency upon advertisement implementation. Ranking as the most cost-effective core outdoor advertising medium tailored for localized long-term operation in northern Haikou, it features prominent resource scarcity and exclusive placement advantages.
Benefiting from its irreplicable prime location, targeted premium stable traffic, a low-operation-cost yet high-return profit model and recession-resistant rigid-demand industry positioning, it stands out as a scarce high-quality outdoor digital media asset in Meilan District. Delivering both near-term cash flow gains and long-term asset appreciation potential, this advertising project ensures high investment safety and sustainable profitability, making it an excellent investment option focusing on steady returns and asset appreciation.
Featuring an exclusive prime location, solid passenger flow, low maintenance expenses and stable revenue, the LED large screen is a premium long-term media investment vehicle anchored in the mature commercial foundation of the integrated shopping complex, delivering tangible and highly executable communication strengths. Occupying the core frontage of the business district by default, the LED screen naturally draws high pass-by and audience dwell rates, securing consistent and effective ad exposure without extra promotional input.
Nestled at the one-of-a-kind crossroads on Haidian Island, this scarce large screen is backed by three layers of passenger sources: students and teachers, local residents, and cross-river vehicle traffic. In-store merchant leasing provides basic revenue guarantee, while earnings are generated from three channels including government-enterprise cooperation, brand advertising and on-site event hosting. Supported by steady asset appreciation amid the Hainan Free Trade Port development, the asset features a short payback period and stable cash flow, qualifying as a premium fixed asset in the outdoor media sector of Meilan District, Haikou.
