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| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No.8 Jinlong Road, Longhua District | Format：led | Duration：15s |
| Location：National Trend City | Min Qty：1 | Operating Time：7-23o'clock |
| Size：14.72(W)x7.36(H)=108.34㎡ | Min Period：week |
Located in the Guomao area of Longhua District, Haikou, at the intersection of Yusha Road and Jinlong Road, it serves as the core visual landmark of Guochao City, Hainan’s first shopping mall featuring Chinese national trend style. Surrounded by heavy foot traffic, it stands as a new commercial landmark in Haikou’s Guomao district. Situated on the front facade of a three-way junction, it can be fully viewed by vehicles travelling along both directions of Jinlong Road and Yusha Road with no obstructions from trees or buildings, commanding the prime visual spot of the main road visible from as far as 800 meters away.
Its target demographic consists of young consumers aged 18 to 35, including local youngsters, Hanfu enthusiasts and internet-famous food and travel bloggers, who gather here for check-ins, dining and shopping on weekends. Within a 3-kilometer radius live 538,000 permanent residents, alongside over 50 Grade A office buildings and well-established commercial complexes such as Shangbang Baihui City and Youyi Sunshine City. The vicinity is densely packed with star-rated hotels and government & enterprise institutions, drawing consistent inbound commuter and shopping crowds all day long to form a natural all-day traffic hub. Its forced passive exposure and audience engagement far outperform ordinary LED screens in common business districts.
Occupying the prime crossroads of Haikou Guomao CBD, this location records a daily flow of over 95,000 pedestrians and vehicles, with passenger volume peaking between 17:00 and 22:00 during evening rush hours. Home to high-end office towers, business clusters and premium residential communities and adjacent to two mature commercial plazas—Shangbang Baihui City and Youyi Sunshine City, it functions as a pivotal hub for business work, daily consumption and urban commuting in Haikou, delivering round-the-clock dual-sided exposure to massive streams of commuter vehicles and shopping pedestrians.
Located at the core three-way intersection of Jinlong Road and Yusha Road in Guomao, this landmark street-front LED billboard sits within Guomao CBD business district. Mounted on the facade of Hainan’s first Tang-style immersive Chinese-style performance-themed block, it stands as a rare differentiated outdoor LED medium in Haikou combining traditional Chinese retro aesthetics with modern ultra-high-definition giant screen. Featuring an extra-wide horizontal screen layout with unobstructed open vision, it serves as a highly recognizable visual focal point at the Guomao road junction.
More than merely an advertising carrier, the giant screen functions as an in-depth interaction platform linking brands and consumers. It enables brands to build a complete marketing loop of intensive exposure, immersive customer experience, organic word-of-mouth dissemination and efficient conversion within Haikou’s core business district, making it a top-tier investment option for outdoor advertising. Precisely reaching young high-spending consumers, it matches target audiences for fashion, catering, entertainment and other industries, delivering over 50% higher advertising conversion rate compared with conventional outdoor advertising media.
Its standout competitive edge lies in the exclusive integration of ancient-style landmark architecture and state-of-the-art giant screen visuals, setting it apart from ordinary billboards across Haikou’s conventional commercial precincts. Boasting strong traditional Chinese cultural ambience and excellent photo-taking effects, the screen works beyond commercial advertising. It can also support urban image promotion and policy communication. On one hand, it supplies city-level high-exposure publicity channels for brands; on the other hand, it helps boost the block’s popularity and appeal, facilitating dual realization of commercial value and urban cultural inheritance.
