- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No.4 Jinmao East Road, Longhua District | Format：led | Duration：15s |
| Location：China Resources MixC | Min Qty：1 | Operating Time：10-22o'clock |
| Size：28.8(W)x15.84(H)=456.19㎡ ，26.56(W)x10.56(H)=280.47㎡ | Min Period：week |
Gate 1 faces the mall’s main entrance and open-air plaza, directly fronting the city’s main arterial road that accommodates inter-district commuter and business vehicles. Advertisement visuals can be fully viewed from the upward sightlines of waiting passengers and resting pedestrians. Traffic red lights at this intersection last over 60 seconds, drawing spontaneous eye contact from drivers and pedestrians toward the large digital screen with an effective single-view duration of 15 to 20 seconds. Each advertisement spot runs for 15 seconds and rotates up to 240 times daily to deliver frequent brand exposure.
The dual screens are positioned at the junction of Jinmao East Road and Mingzhu Road, controlling the key access route to the international trade zone. They capture all vehicle traffic on the main road and full passenger flow of the shopping mall with no obstruction from high-rise buildings or greenery, enabling visibility from up to 800 meters away. Gate 1 features a 260-degree wide-angle corner layout, while Gate 3 opens onto an unobstructed arterial road with zero building barriers within an 800-meter range, securing full visibility of bidirectional traffic and enforced dwell-time ad exposure during traffic light waits.
As Hainan’s premium commercial complex, the mall receives an average of 160,000 vehicle passes and 120,000 pedestrian visits daily. Foot traffic is boosted by weekday commuters, weekend shoppers and surging inbound tourists during the winter-spring peak travel season, when large numbers of out-of-province travelers visit Hainan. Covering a resident and working population of 600,000 within a 3-kilometer radius, the ad placements precisely target core urban consumers including high-net-worth business professionals, affluent households and inbound tourists. The striking visual impact greatly enhances advertisement appeal and communication efficiency.
Nestled at the prime core of Guomao CBD and boasting premium visibility at the crossroads of the city’s main arterial roads, the complex features a 260° angled screen by Entrance 1 paired with a flagship oversized screen spanning over 450 square meters at Entrance 3. The two screens complement each other comprehensively in terms of height, motion, distance and perspective, constituting a scarce landmark dual-screen linked advertising facility across Haikou’s outdoor media market. Situated beside the secondary main entrance of the shopping mall with unobstructed frontage along the street and adjacent to China Resources N+ Park facing the busy traffic artery of Guomao, it enables targeted regional brand exposure.
Both large screens adopt high-end outdoor ultra-high-definition high-brightness waterproof modules customized for Hainan’s island climate. They deliver crisp, legible visuals under intense daytime sunlight and refined, premium image quality after dark with outstanding long-term operational stability. The oversized giant screens create striking three-dimensional visual impact layered with rich frames and lifelike dynamic effects, breaking away from the dullness of conventional flat advertisements and outperforming peer outdoor media dramatically in audience attention and visual memorability, ranking among Haikou’s top-tier landmark dual-screen portfolios for visual presentation.
Benefiting from its irreplaceable prime location, distinctive corner display design, high-net-worth target audience and omnichannel marketing penetration capacity, the media delivers full-chain marketing value for brands spanning corporate exposure to end-consumer conversion. Far beyond a mere advertising medium, the LED screens serve as a strategic foothold for brands expanding into eastern Haikou’s market, facilitating a closed-loop marketing workflow of "dominant exposure → immersive experience → efficient conversion". It stands as a top-choice advertising investment and an indispensable strategic platform for enterprises to build premium brand image.
