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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：60 |
| Address：No.86 Bihai Avenue, Meilan District | Format：led | Duration：30s |
| Location：Huacai Haikou Bay Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6(W)x5(H)=30㎡ | Min Period：week |
The location sits at the heart of Haikou Bay Coastal Landscape Belt, occupying the prime spot of Haikou’s coastal nightscape. It is adjacent to the International Cruise Homeport, backed by the fully operational Huacai Haikou Bay commercial complex, and commands an unobstructed panoramic view of the entire bay. Its coverage extends to core urban cultural and tourist landmarks including Evergreen Park, Century Bridge, the full stretch of Binhai Avenue and the popular night tour route along Haikou Bay, with an effective visible radius of 5 kilometers and visibility across a 10-kilometer urban zone.
Boasting heavy foot traffic and dense high-net-worth populations in prime Haikou Bay territory, the venue draws coastal strollers, high-end shopping consumers, office workers from the nearby Guomao Business District and middle-class residents of Haidian Island. The average daily nighttime visitor volume exceeds 80,000, with nearly half of visitors belonging to middle-class and above groups. Continuous commuter traffic runs along Century Bridge, Binhai Avenue and Bihai Avenue, alongside cross-island and passing private vehicles. Long-term advertisement placement delivers outstanding cost performance, making it ideal for sustained brand promotion.
With refined target audience positioning, a multi-dimensional communication network and robust conversion efficiency, this LED medium stands as the preferred advertising platform for brands looking to expand their footprint across Hainan’s market. It is particularly suitable for enterprises aiming to realize the integrated marketing goals of community penetration, brand elevation and sales conversion, serving as a premium channel for brands to reach middle-to-high-end consumers in Hainan.
The strengths of LED advertising media stem from high-footfall locations, cutting-edge technologies and empowered commercial ecosystems. Its core value lies beyond simple ad exposure; through creative content and scenario-based marketing, the LED screen acts as an emotional link connecting brands with end consumers.
Its core value lies in its irreplicable location advantages, high-quality targeted customer base and professional and efficient operational support. Advertising here can not only generate steady advertising revenue, but also link up with shopping mall business formats, improve passenger flow conversion and drive asset appreciation, forming a virtuous cycle of location-driven passenger attraction – large-screen exposure – business format conversion – revenue growth. It also serves as a core investment highlight that sets this plaza apart from other commercial complexes.
The media features a 360° panoramic viewing perspective and reaches over 80,000 coastal leisure visitors daily. Adjacent to an international cruise homeport, its screen content directly targets inbound cross-border tourists; a single docked cruise ship brings exposure to more than 3,000 passengers, pushing the penetration rate of international customers far above that of ordinary business districts. With around 18 daily playback cycles every night (30 seconds per slot), limited-time exposure successfully creates visual scarcity.
Boasting four core strengths including prime location, oversized screen size, dense foot traffic and precise audience targeting, this outdoor advertising medium ranks among Hainan’s most investment-worthy options. The site enables extensive dissemination of brand information, and helps elevate brand influence, sales conversion and overall brand competitiveness via precise crowd coverage and high-frequency exposure, making it an ideal advertising pick for enterprises.
As the sole super high-rise twin-tower LED landmark with frontline sea views along Haikou Bay, it is a scarce legally compliant advertising medium within the coastal cultural and tourism core area of the Hainan Free Trade Port. Benefiting from urban construction expansion and the booming cruise industry around Haikou Bay, its advertising premium rises year by year, delivering dual values of city-level brand image exposure and sustainable advertising proceeds.
