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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No.15 Nanhai Avenue, Longhua District | Format：led | Duration：15s |
| Location：West Entrance of Building A, Longfor Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：16.3(W)x9.12(H)=148.66㎡ | Min Period：week |
Located at No.15 Nanhai Avenue, Longhua District, Haikou, the large screen faces the driving lane of the main road and the entrance of the pedestrian plaza, delivering outstanding display effects on its folded and curved surfaces. As a major east-west traffic artery of Haikou, Nanhai Avenue accommodates vehicles travelling into and out of the city as well as inter-district commuter traffic. Next to Hainan’s largest single shopping mall, drivers and pedestrians are kept waiting at traffic lights for an average of 60 seconds, during which their line of sight naturally falls on the screen for 15 to 20 seconds per view, enabling complete coverage of both vehicular and pedestrian traffic without omission.
The west entrance of Pavilion A serves as the primary access for self-driving visitors and local residents, with over 160,000 vehicles passing by every day. Visible across distant traffic lanes, it covers incoming traffic from both directions. Continuous round-the-clock exposure to passing vehicles helps consolidate brand recall over the long term. Situated close to the TOD hub of Chengxi Station on the Hainan Ring High-Speed Railway, the screen is visible to passengers arriving at or departing from the high-speed rail station, adding extra exposure from inter-city business travellers and making it a natural landmark of urban sight in Chengxi.
Positioned at the west entrance of Pavilion A, the curved LED screen directly faces inbound shopping crowds, precisely reaching consumers with purchase intentions and greatly improving the efficiency of brand message delivery. The shopping mall records an annual footfall of over 60 million visitors and a daily visitor volume ranging from 120,000 to 150,000. It houses nearly a hundred brand-first stores in Hainan plus duty-free businesses, securing stable exposure amid high-quality consumers of all age groups. Moreover, its distinctive curved design boasts strong aesthetic appeal, standing out as a visual highlight at the entrance and further drawing passers-by’s attention.
Leveraging the high-end and trendy commercial setting of the shopping mall endows brands with stylish and premium positioning and helps boost their influence among target consumers. Located close to Haikou West High-speed Railway Station, the curved large screen is visible from afar to passengers taking or exiting the loop high-speed rail. It captures business travelers on high-speed rail routes and covers a permanent resident population of 1.07 million within a 5-kilometer radius, encompassing contiguous established residential communities, university clusters, industrial parks, and tourists visiting Mission Hills Resort.
As South China’s first Longfor Paradise Walk and a new landmark of Haikou’s commercial district, the LED large screen serves as more than just a platform for commercial promotion. Its vivid visuals can be clearly seen even by passengers aboard trains arriving at or departing from Haikou West Station, granting it outstanding value as an urban landmark display medium. The distinctive curved design of the LED screen paired with dynamic ad content delivers heightened visual impact, enabling more engaging communication of brand messages to audiences and helping brands stand out amid cluttered information compared with conventional flat advertisements to strengthen brand recall.
Boasting an oversized curved giant screen paired with immersive naked-eye 3D visuals, the screen is inherently a popular internet-famous check-in spot that encourages spontaneous photography by local residents and tourists. Content featuring the screen spreads virally across Douyin, Xiaohongshu and WeChat Moments for secondary online dissemination, effectively cutting brands’ advertising expenditure and improving exposure ROI. Backed by the iconic commercial IP of Longfor Paradise Walk, advertisements here enjoy reliable credibility and premium brand alignment, suitable for long-term brand image building as well as short-term trending marketing campaigns. It stands as a scarce high-quality, high-conversion benchmark outdoor advertising medium in West Haikou.
