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- Specs
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No.15 Nanhai Avenue, Longhua District | Format：led | Duration：15s |
| Location：Connecting Corridor on the North Side of Longfor Paradise Walk Hall A & Hall B | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.48(W)x7.68(H)=95.85㎡ | Min Period：week |
As the core connecting corridor linking Hall A and Hall B, this spot sees high pedestrian traffic for shopping, transit and check-in activities. Screens are directly within customers’ horizontal line of sight without visual obstructions or excessive viewing distances, enabling precise ad exposure and impressive brand retention. Meanwhile, its northward extension covers vehicle traffic around the commercial complex and foot traffic at the plaza, delivering dual benefits: in-depth in-mall consumer influence and extensive off-site advertisement coverage. Benefiting from the booming consumption vitality of the business district, the area boasts steady heavy footfall and lengthy visitor stays throughout operating hours.
Located on the north side of the second-floor overhead corridor connecting Hall A and Hall B of Longfor Guangnian Paradise Walk along Nanhai Boulevard, Longhua District, the venue allows ad views from two sources: pedestrians inside the corridor and visitors at the outdoor north-side plaza. Serving as an essential pedestrian passage connecting the anchor store zone of Hall A and the dining & entertainment precinct of Hall B, it sits on a core pedestrian route of the Longfor Guangnian TOD complex. Close to the high-speed rail exit interchange of Chengxi Station and the night market block on Guangnian Avenue, it facilitates the conversion from ad impressions to in-store customer visits.
The mall receives 120,000 to 150,000 daily visitors, 70% of whom pass through this corridor when moving between the two halls. Continuous streams of shoppers stop by for inter-hall transfers, cross-premise dining and moviegoing, viewing advertisements head-on from a close horizontal distance of 3 to 8 meters for outstanding ad memorability, making this an irreplaceable core pedestrian artery inside the mall. Adjacent to Chengxi High-speed Railway Station exit interchange, the spot comes into sight for ring-island high-speed rail passengers and inter-city travelers entering and exiting the shopping center, opening up advertisement exposure access to tourists traveling across the entire island.
The large screen sits along the core connecting circulation linking Hall A and Hall B of Longfor Paradise Walk, serving as an essential overhead corridor bridging anchor retail outlets in Hall A, trendy dining venues and family-oriented businesses in Hall B to achieve full coverage of in-mall foot traffic. Its north side directly faces a secondary urban arterial road and the peripheral plaza of the commercial district, enabling immersive exposure to in-mall visitors as well as outdoor urban visual display. Unlike conventional street-side billboards alone, it boasts dual-scenario strengths of "deep tapping into in-mall traffic plus outbound radiating publicity".
Backed by the Longfor Guangnian TOD transport hub, policy dividends from the Hainan Free Trade Port customs closure, and an annual baseline foot traffic of over 60 million visitors at Paradise Walk, this screen is a scarce high-yield DOOH digital media asset inside the complex featuring steady returns and clear appreciation potential. Its investment value falls into five major segments: operating revenue gains, asset appreciation, policy benefits, operational risk control and long-term value premium.
Boasting dual attributes of targeted in-mall consumer reach and outdoor city-wide visibility, this ad spot fits brand promotion across all categories including cosmetics, fashion labels, catering, automobiles, digital electronics, cultural tourism and local supermarkets. Leveraging the brand influence of Haikou’s city landmark Longfor Paradise Walk, advertisement placement on the large screen facilitates rapid localized brand exposure, cultivates consumer brand preference and drives in-store customer flow by tapping into the mall’s bustling footfall, making it a premium scarce overhead walkway advertising resource within Haikou Chengxi Commercial District.
Positioned on the overhead corridor for close access to targeted consumers, the screen delivers lower cost per thousand impressions and superior in-store conversion rates compared with traditional media while maintaining equivalent targeting precision. It secures dual exposure from in-mall pedestrian flow and roadside vehicle traffic outside the mall, delivering dual empowerment through targeted in-mall consumer engagement and extensive outdoor urban advertisement visibility.
