Media Resources

Located next to the main thoroughfare in the arrivals area on the first floor of Terminal 2, a key node in the passenger flow, this LED media occupies a prime spot where inbound and outbound travelers meet the viewlines of those picking them up. With its elevated installation and wide horizontal display, it imposes itself strongly into sight, creating an effective brand interception point.

The advertisement mainly targets middle- to high-income groups who own cars and homes. This audience has strong spending power and high expectations for brand recognition. When vehicles pass through the barrier gate, both drivers and passengers naturally pay attention to the advertisement, with an average gaze duration of 7.2 seconds. This significantly increases the exposure frequency of the ad, leaving a deep impression on the audience.

A circular media matrix is formed above the eight baggage carousels in the center of the baggage claim hall. Travelers cannot avoid seeing it while waiting to collect their luggage, achieving 100% mandatory exposure and covering domestic arriving passengers in T2. The baggage carousel features double-sided LED screens with an impressive area, and travelers spend a long time in the area.

Located at the core of the central commercial area on the third floor of T2, this golden spot for consumer engagement lies after passenger check-in and before security checks. Passengers typically spend an average of 15-25 minutes in this area, in a relaxed shopping state, making them easily attracted to dynamic displays, with an advertising effectiveness rate exceeding 98%.

Passengers in this area need to queue for security checks, with an average waiting time of 15–25 minutes. With focused attention and an unobstructed view, this naturally creates a mandatory viewing scenario. LED content can be rotated frequently, with over 500 daily plays on average, effectively enhancing brand recall.

As the key visual touchpoint for travelers in the 'last 50 meters' before leaving the island, this LED screen directly faces all arriving passengers walking from the terminal exit to the pick-up points, creating a high-density, unobstructed, and highly focused brand display window. Against the backdrop of over 30,000 domestic arriving passengers passing by daily, it achieves efficient and stable advertising exposure.

LED is one of the airport's core digital media resources, strategically positioned at key points before domestic departing passengers enter the security checkpoint. This LED is located on the second level of the T1 departure floor, above or on the side of the entrance to Security Area B, directly facing the queuing area, covering all departing passengers passing through Area B.

The second-floor departure hall lightbox sticker combination media is a highly strategically valuable static, scenario-based integrated advertising format within the airport. This resource uses large lightboxes as the core visual carrier, supplemented by customized floor or pillar stickers, creating a point-and-surface combined, three-dimensional communication matrix that deeply covers passengers' complete journey from entering the departure hall to completing check-in.