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| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No.8 Haixiu East Road, Meilan District | Format：led | Duration：15s |
| Location：Wanghai International Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：27.84(W)x16(H)=445.44㎡ | Min Period：week |
Located at No.8 Haixiu East Road, Meilan District, Haikou City, Hainan Province, this outdoor LED screen sits in the city’s core commercial hub adjacent to Minsheng Department Store and Wanghai Building. Ranking among the largest outdoor LED screens in Haikou’s business districts, it features landmark value and high exposure. Close to Mingzhu Plaza and People's Park, the site stands along the main Haixiu Road with two-way converging traffic and no tall surrounding buildings blocking the view, enabling long-distance visibility for both passing motorists and pedestrians from near and far.
Heavy commuter traffic fills Haixiu East Road, with notably high vehicle volume during morning and evening rush hours. Congested slow-moving traffic greatly extends ad viewing duration to achieve dual exposure among vehicle and pedestrian audiences. Stretched horizontally across the building facade, the screen serves as a city-scale visual anchor covering an effective radius of 800 meters, far exceeding the visible range of conventional outdoor display screens. It reaches over 120,000 people daily, precisely targeting financial white-collar workers, duty-free shopping tourists, local family consumers and out-of-town visitors, functioning as a vital exposure node within the air, rail and ground three-dimensional transportation network of Haikou’s prime business district.
Surrounded by high-net-worth decision-makers including government and enterprise staff, financial practitioners and administrative personnel, the screen is ideal for targeted marketing of premium products. In evenings and weekends, it captures shopping crowds and family diners from nearby malls; family consumers account for more than 45% of its audience, covering the full-spectrum mass consumer market. Around 600,000 permanent residents and office workers live or work within a 3-kilometer radius, and the business district boasts a steady daily footfall exceeding 120,000, with visitor numbers surging remarkably amid inbound tourists driven by the Hainan Free Trade Port during peak travel seasons.
Positioned at the prime location on Haixiu East Road in Haikou, this large LED screen sits amid the city’s financial hub, administrative district and core commercial zone. The shopping mall draws over 120,000 daily visitors, enabling precise reach targeting: white-collar professionals from nearby financial institutions and high-net-worth government decision-makers on weekdays during daytime, alongside crowds for high-end dining, duty-free shopping and family visitors at night and on weekends. During peak tourist seasons, inbound outbound island travelers further boost foot traffic, with more than 6,000 duty-free shoppers reached by the screen every day.
Thanks to its status as a popular urban landmark for check-in visits, content displayed on the screen is frequently captured by tourists and local residents for photos and video clips. Users voluntarily share such content across short-video platforms, WeChat Moments and other social media channels, generating free secondary communication with a secondary conversion rate as high as 18%. Unlike conventional out-of-home ads that only deliver one-way exposure, this advertising spot achieves dual marketing effects combining offline LED screen placement and online social viral spread, significantly expanding brand exposure scope and popularity to help brand content gain widespread traction.
Boasting four core strengths including a prime administrative and business location in the High-tech Zone, full-time high-definition display technology, accurate coverage of high-net-worth audiences and cost-effective advertising returns, this LED screen stands as a benchmark out-of-home advertising medium in Haikou’s eastern business district. It delivers full-chain marketing value for brands spanning from business exposure to final consumption conversion. Far more than a mere advertising carrier, the LED screen serves as a strategic foothold for brands expanding their footprint in Haikou, facilitating a complete marketing loop of intensive exposure, immersive consumer experience and efficient sales conversion, making it a top-choice medium for advertising investment.
