Media Resources

As one of the most impactful outdoor advertising mediums at ground level, this billboard, with its large freestanding structure, wide unobstructed display surface, and all-weather high-brightness presentation capability, has become a key platform for brands to capture the first glance at prominent entrances.

The sky bridge area, located at the intersection of the main concourse in the terminal, serves as an important three-dimensional passage connecting departure, arrival, transfer, and commercial zones. The display media leverage the unique spatial height and transparent view of the bridge to create a multi-directional communication interface covering various flows of people.

Located at the main transit node for passengers heading to the subway, taxis, ride-hailing services, and parking lots after arrival, it serves as a crucial visual interface connecting air travel with ground transportation. This area has concentrated pedestrian flows and an orderly traffic rhythm, providing a stable and efficient exposure environment for lightbox media.

Located next to the main thoroughfare in the arrivals area on the first floor of Terminal 2, a key node in the passenger flow, this LED media occupies a prime spot where inbound and outbound travelers meet the viewlines of those picking them up. With its elevated installation and wide horizontal display, it imposes itself strongly into sight, creating an effective brand interception point.

Located in the T2 domestic/international arrivals lounge, it is the core pathway area that travelers must pass through upon arrival. With a prominent frontal visual effect, large media display area, and mandatory exposure characteristics, its design is positioned as a visual focal point reflecting the city's image and humanistic care.

The advertisement mainly targets middle- to high-income groups who own cars and homes. This audience has strong spending power and high expectations for brand recognition. When vehicles pass through the barrier gate, both drivers and passengers naturally pay attention to the advertisement, with an average gaze duration of 7.2 seconds. This significantly increases the exposure frequency of the ad, leaving a deep impression on the audience.

The lightbox is located directly above the domestic arrivals exit on the first floor of T2. It is the only passage that all passengers must take after collecting their luggage to leave the terminal. The area offers an unobstructed view with no columns or crowd interference, and the surrounding advertising density is low, resulting in minimal visual competition.

A circular media matrix is formed above the eight baggage carousels in the center of the baggage claim hall. Travelers cannot avoid seeing it while waiting to collect their luggage, achieving 100% mandatory exposure and covering domestic arriving passengers in T2. The baggage carousel features double-sided LED screens with an impressive area, and travelers spend a long time in the area.