Media Resources

As the only traffic node for people and vehicles, it naturally creates high-frequency, forced visual contact scenarios. The advertisement display is precisely exposed multiple times a day as the barrier rises and falls. With the main entrance and exit being the only access point, it creates a 3–5 second golden attention window, making the advertisement a premium medium for the local brand market.

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

The core landmark building in Yunyan District integrates office space and commercial facilities. Within a 3-kilometer radius, it covers top commercial areas such as the Fountain Square and the Grand Cross, attracting an average daily foot traffic of over 100,000 people. The advertising reach is extensive, with no other advertisements interfering, allowing brand information to capture audience attention exclusively and boosting memory retention by 3-5 times.

Above the entrance and exit channels that vehicles and pedestrians in the community must pass through, or on both sides of the barrier gate, brand information is forced to be exposed and repeatedly reached by taking advantage of residents’ fixed daily routine of lifting the gate—passing through—waiting. The advertisement cannot be avoided or skipped, effectively enhancing memory retention.

Located along the city's main thoroughfare, it is one of the more mature residential communities in Guanshanhu District, with well-developed commercial, educational, and transportation facilities. The barrier gate has three core advantages: compulsory viewing, high-frequency exposure, and low interference. Vehicles naturally focus on the screen of the gate while waiting for the barrier to lift, allowing advertising information to be effectively conveyed without the need for active searching.

Through the high-frequency exposure of community barrier gate advertisements, brands can deeply penetrate this high-value demographic, establishing trust and a sense of intimacy. As entrances and exits are places that residents pass through daily, with stable traffic and frequent interaction between vehicles and people, they provide a natural high-reach scenario for brand communication.

Located at No. 146 Qianlingshan Road, Guanshanhu District, vehicles entering and exiting the community must pass through a barrier gate. On average, this occurs 2–4 times per day. During the 3–5 seconds of waiting for the barrier to rise and fall, the line of sight naturally focuses on the machine box and the barrier advertisement, creating an inescapable, unavoidable viewing situation.