Media Resources

LED takes the central spotlight in the mall's three‑dimensional visual experience. Leveraging the large atrium high‑ceiling structure, a single screen covers passenger flows across the first to third floors, capturing crowds across all scenarios including escalator passages, atrium rest areas, shopping check‑ins and event gatherings.

Dynamic videos and high‑definition carousel visuals deliver stronger visual impact than traditional static light boxes. With clear and delicate image quality, they match the premium tone of airport scenarios and effectively enhance brand texture and visual recognizability.

A mandatory core area for all domestic arriving passengers with no alternative bypass routes. Passengers spend an average of 3‑8 minutes waiting for luggage. Unlike fleeting glimpses from corridor‑based media, passengers have ample fragmented free time.

Arriving domestic passengers are randomly assigned to any baggage carousel, enabling full‑coverage exposure to advertising content. This completely resolves the issues of uneven passenger flow distribution and insufficient exposure for single‑spot media, builds a fully closed‑loop communication matrix for the arrival hall, and scalably enhances the immersive brand exposure effect.

The large screen is installed directly above the security check turnstiles on the arrival floor. This is the only mandatory passage for all passengers arriving by high-speed rail with no diverging routes available. All alighting passengers must queue up for security screening before proceeding to taxi, ride-hailing and bus transfer areas, resulting in zero passenger diversion.

The large screen stands prominently in the square with an unobstructed prime position, free from any buildings or green plants blocking the view. It features a 360° open viewing angle and serves as the only giant outdoor LED landmark in the square. All residents visiting the square for leisure will pass through its visible range. Travelers spend extended time queuing, waiting for vehicles and transferring between transport routes here, which greatly boosts brand exposure and audience memorability.

The overhead double-sided LED advertising matrix directly above the exit passage forms a continuous brand visual corridor. As the core mobile matrix media on the exit floor, this largest single advertising carrier resource is only available as a complete package and cannot be split for scattered individual placements.

Full-screen media displays are installed in the east and west arrival lobbies of the arrivals floor, with single screen areas of 90 square meters and 46 square meters respectively. They precisely capture all passengers exiting the arrivals area to create a funnel effect. The screens deliver excellent visual performance with zero obstructions and no interference.