- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：high-speed railway | Frequency：300 |
| Address：No. 181 North Jiaxiu Road, Guanshanhu District | Format：led | Duration：10s |
| Location：East and West Exits of the Arrival Hall | Min Qty：2 | Operating Time：8-23o'clock |
| Size：26.3*3.46 | Min Period：month |
Installed directly above the exit passage to form an overhead immersive visual enclosure, the structure requires passengers to walk through while looking upward, delivering an immersive advertising experience where ads loom overhead. This enables unobstructed, high-impact exposure to advertisements. Passengers linger for an average of 3 to 5 minutes, resulting in a far higher complete ad message read rate than open areas. It stands as the single largest and highest-exposure exit advertising medium among high-speed railway stations in Southwest China.
Its prime location captures and covers 100% of all outbound passenger flow, delivering mandatory brand exposure the moment passengers exit the station. Each ad plays for 15 seconds, airing over 300 times daily. A single passenger can view the ad 8 to 12 times throughout their exit journey, leading to drastically better brand retention compared to non-mandatory media in waiting halls. It serves as the ultimate communication venue for high-involvement product categories to execute the full marketing funnel: awareness building, trust reinforcement, and purchase activation.
The exit hall reaches all arriving passengers, with each screen attracting over 50,000 precisely targeted visitors every day. The high-speed rail business district is populated mainly by core working adults aged 25 to 44, a demographic marked by three standout traits: high education, high income and high purchasing power. These business and official travelers pursue premium cultural and lifestyle experiences, making them the core target audience for luxury consumer goods, tech gadgets, and cultural tourism brands.
The east and west exit circulation routes are completely separated, with two main screens targeting two distinct passenger flow groups respectively. Two standalone giant LED media screens are positioned along the central axes of the east and west passenger diversion zones in the hall. They serve as the core visual landmarks that all train passengers see immediately after scanning their IDs to exit the station. These two sets of main large screens are the only major display facilities on the entire station exit floor, representing scarce and irreplaceable advertising resources. Passengers actively pay attention to information displayed on the screens, resulting in a far higher complete message reading rate compared with mobile media along station passageways.
As the first urban gateway visual touchpoint for travelers arriving in Guiyang, the large screens capture passengers’ attention right after long-distance trips as their focus shifts from the platform to local life scenarios. Free from interference from prior in-station advertising content, the screens deliver unadulterated brand exposure at the very first sight upon exiting the station, creating a dominant initial brand impression. Unlike media in waiting and entrance areas, they precisely reach newly arrived local consumers with remarkable potential for immediate conversion.
Boasting ultra-wide high-definition LED displays paired with polished marble flooring in the exit hall, the screens generate a natural mirror reflection that delivers double-layer visual effects and effectively doubles the actual visible display area. Dynamic visuals offer immersive, stunning visuals that attract attention from long distances. The content can be organically shared by users across WeChat Moments, Douyin and Xiaohongshu, unlocking dual value: mandatory offline exposure and online social viral spread. This delivers long-tail communication effects at low costs.
