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- Media Map
| Area：Guiyang | Type：airport | Frequency：480 |
| Address：Guiyang Longdongbao International Airport Terminal 3 | Format：led | Duration：10s |
| Location：Baggage Carousels 2‑12 | Min Qty：11 | Operating Time：8-23o'clock |
| Size：7m*2.8m =19.6㎡ | Min Period：week |
The core baggage‑claim area for domestic arrivals is an exclusive non‑bypassable zone for inbound domestic passengers. Unlike fleeting exposure in terminal corridors, it offers steady and sufficient fragmented viewing time. Coupled with unstable mobile phone signals and limited recreational options after flights, passengers naturally direct their attention to surrounding large‑format screens, leading to higher ad receptivity and deeper memory retention, thus delivering high‑depth, high‑focus brand exposure.
Baggage carousels are mandatory stops for passengers collecting luggage at the end of their trips. Passengers spend extended waiting periods in this zone, covering 100% of T3 domestic‑arrival passengers with a viewing distance of over 15 meters. Inbound passengers stay at baggage carousels for an average of 3‑8 minutes, far longer than the few‑second passing‑by exposure in ordinary corridors. This creates a natural quasi‑mandatory‑viewing effect, enabling continuous, high‑frequency content display for arriving and departing passengers to strengthen brand recall.
The LED screens are arranged in a matrix pattern and installed in a circular layout along the baggage carousel. Wherever passengers stand while waiting for luggage, they can view the screens head‑on at eye level without looking up or down. The wide‑angle design ensures clear visuals from various standing and walking perspectives, greatly improving reading comfort and information‑absorption efficiency. It delivers an all‑encompassing zero‑blind‑spot visual experience to reinforce repeated brand memory.
As a core aviation hub in Southwest China, it boasts a huge passenger‑flow base and outstanding communication value. Terminal 3 is the airport’s main passenger terminal. The LED media matrix at baggage carousels 2‑12 in the domestic‑arrival baggage claim hall on its first floor serves as a prime core communication spot for domestic inbound passengers upon their arrival in Guiyang. It consists of 11 high‑definition LED screens that fully cover the main domestic‑arrival baggage‑claim areas of Terminal 3 with no blind spots and no passenger diversion.
All domestic arriving passengers have to go to the baggage carousels to collect their luggage with no passenger diversion, so the media achieves nearly full‑coverage exposure among domestic inbound audiences. Fresh off their flights, passengers are in a relaxed physical and mental state. They have ample fragmented spare time while waiting for baggage, and their mobile network often fluctuates. Their eyes naturally turn toward the surrounding large‑size screens, making them more receptive to advertisements, with better memory retention than media in transit passageways where passengers pass by quickly.
The covered audiences are mainly tourists visiting Guizhou, elite business travellers, and high‑spending returnees. They generally have high income and strong consumption‑decision‑making power. Having just landed locally, they are in the decision‑making window for travel planning, accommodation selection, local consumption and travel‑related purchases. They are highly receptive to advertising for cultural tourism, hotels, local specialties, automobiles, finance, high‑end fast‑moving consumer goods and more. Compared with media in the departure level, this medium is better aligned with scenarios for immediate consumption conversion.
