Media Resources

The film advertisements on the departure jet bridges of T2, with their unique media form, transform the narrow passage connecting the terminal and the aircraft into an immersive brand light and shadow corridor. Through the dense distribution of 45 film panels, a visual network spanning the entire journey is constructed.

The exit of the baggage claim hall is not only a physical transition point, but also a prime lightbox media location for deep communication between brands and audiences. With its unique geographic positioning and visual presentation, it creates a highly penetrating communication advantage.

The lightbox directly facing you after security at T2 domestic departures is the visual focal point of the space. With its prominent position and expansive display, it establishes a strong visual connection the moment passengers enter the departure hall, making it a golden spot for efficient brand communication.

Its entrances and exits, as places that owners pass through daily, have stable traffic and frequent interactions between vehicles and pedestrians, providing a natural high-reach scenario for brand communication. It covers the permanent residents of the community, serving as a necessary touchpoint for daily travel and returning home, achieving stable and high-frequency exposure and accurately connecting with the local consumer population.

In front of the security checkpoint entrance of the domestic departures hall at Terminal 3, arranged in a matrix pattern, covering all waiting areas of the security checkpoints, gathering 100% of the domestic departing passenger flow, the screen machines use high-definition, high-brightness LCD technology, with each screen of moderate size but in large quantity, forming a visually impactful digital barrier.

Located in the domestic departure full-link core stay media of Terminal 3, covering the entire process flow before boarding, laid out along the main waiting corridors and concourses throughout the area, with 19 screen devices arranged across the entire area, forming a matrix coverage with no visual blind spots.

The waiting area at the domestic departure security checkpoint of Terminal 2 is the only area where passengers wait before entering the security channel. It is usually cleverly placed on the crossbeam above the security channel, the side surfaces of the queue barriers, or the pillars in the waiting area, positioned exactly in the golden zone of passengers' eye level at the moment they look up after bending down to organize their luggage.

Located on the mandatory path that travelers take after checking in and before passing security, the exposure rate is nearly 100%. The audience consists of business and leisure travelers with high spending power, occupying the first golden spot in the departure process where travelers spend the longest time, are most relaxed, and their visual attention is most focused.