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- Media Map
| Area：Guiyang | Type：airport | Frequency：361 |
| Address：Guiyang Longdongbao International Airport | Format：led | Duration：10s |
| Location：Baggage Carousels 1‑13, Terminal 3 | Min Qty：13 | Operating Time：8-23o'clock |
| Size：7m*2.8m =19.6㎡ | Min Period：week |
Media units are installed at prime visual positions above each baggage carousel, directly facing waiting passengers. Free from obstructions by pillars or walls, they deliver an open‑view experience. Featuring high brightness and wide‑angle performance, they adapt to the bright indoor environment of the baggage claim hall. Content can be clearly viewed by passengers from various standing and walking angles. The screens serve dual purposes: displaying flight information and commercial advertisements. They support diverse materials such as dynamic videos and high‑definition posters, delivering far stronger visual performance than traditional static light‑box media.
Over 60% of daily arriving passengers at Terminal 3 pass through this area. The media maintains a stable daily effective exposure of more than 60,000 impressions. Continuously covering the entire domestic arrival baggage claim zone of T3 from Carousel 1 to 13, it achieves full‑coverage along passengers’ 100% mandatory travel path with zero escape rate. Passengers spend an average of 10 minutes or more waiting for baggage, which constitutes a golden information‑receiving window before they complete their journey. During this period, passengers are highly receptive to local consumption offers, cultural‑tourism recommendations and brand services.
Thirteen LED screens are arranged in a linear array directly above the baggage carousels, at adult eye‑level height (1.2‑1.5 meters). Passengers can read content clearly without adjusting their posture. The screens support 4K ultra‑HD video rotation playback with over 95% color reproduction. Dynamic advertisements achieve a 40% higher recall rate than static ones with enhanced visual impact. Suited for the high‑end airport setting, they effectively elevate the overall brand image and quality.
All passengers arriving at Terminal 3 must pass through the baggage‑claim area. LED screens are positioned directly above the carousels to deliver all‑round visual exposure. With an average baggage‑waiting time of 15‑25 minutes, passengers naturally focus their gaze on the carousels and the overhead screens with high concentration. This enables the transformation of advertising messages from "passive viewing" to "deep‑seated memory", creating an inherent "forced‑viewing" effect that effectively captures passenger attention.
Leveraging its unique scenario advantages and precise audience reach, passengers, whose attention is fixed on their baggage and surroundings, show a 47 % higher acceptance of advertisements. Thirteen screens can display unified brand content simultaneously, building a strong brand atmosphere and visual presence to realize in‑depth conversion from "seeing" to "remembering". The advertisements can also link with promotional campaigns of high‑end local shopping malls, hotels and scenic spots in Guiyang to achieve integrated online‑and‑offline communication.
This medium precisely covers tourist inflows into Guizhou, business travellers and high‑value returning residents. The audience boasts strong purchasing power and high decision‑making value, making it highly suitable for brand placements such as cultural‑tourism promotion, hotels and local specialties, automobiles, finance, and premium fast‑moving consumer goods. All display locations are concentrated within the same baggage hall, facilitating unified placement and convenient operation and maintenance. It serves as a high‑quality core media matrix for brands to deepen their footprint in Guizhou and seize arrival‑end traffic at airports in Southwest China.
