Double-Sided Hanging Digital Screen in the Center of Exit Passage at Guiyang North Station
One glance spans a thousand years; every step reveals breathtaking beauty
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| Area：Guiyang | Type：high-speed railway | Frequency：100 |
| Address：No. 181 North Jiaxiu Road, Guanshanhu District | Format：led | Duration：10s |
| Location：The center of the exit passage | Min Qty：20 | Operating Time：8-23o'clock |
| Size：6.052*2.02 | Min Period：month |
This media is vertically suspended from the ceiling of the mandatory pedestrian corridor for departing passengers, at an optimal viewing height of 3 meters above the ground. Passengers can see it clearly when walking, stopping or moving slowly, with an average dwell time of 3 to 5 minutes. The complete message reading rate exceeds the industry average by 42%. It covers two-way passenger flows including those transferring forward after exiting the station and those backtracking, eliminating the drawback of single-sided media that only reaches people moving in one direction. There are no visual blind spots along the entire corridor, achieving 100% coverage of all arriving passengers.
Composed of 10 dual-sided screens (20 display panels in total), this media forms a matrix communication network arranged continuously throughout the exit corridor to create a striking "brand corridor effect". Combined with high-frequency dynamic creative exposures, it effectively breaks through passengers' information reception threshold and strengthens brand recall. Passengers view the advertisements an average of 8 to 12 times throughout their exit journey, and the repetition rate of brand messages is 2.3 times that of waiting lounge media, significantly boosting the depth of memory encoding and the threshold of brand familiarity.
Equipped with high-definition LED display modules and an automatic light-sensing dimming system, the equipment automatically adjusts brightness day and night according to indoor lighting conditions. It delivers vivid, glare-free and whitish-free screen visuals around the clock with outstanding dynamic visual quality. It supports the playback of all-format materials including 4K promotional videos, brand animations, event countdown timers and multi-version poster rotations. It adopts a standard 10-second rotation cycle with stable daily circulation frequency, enabling balanced and controllable exposure rhythms.
The double-sided hanging screen installed at the center of the exit passage of Guiyang North Railway Station stands as a benchmark media asset among southwest China’s high-speed rail exit advertising platforms, characterized by its oversized dimensions, overhead placement that guarantees unavoidable exposure, high published advertising rates, and strict content management. Its core strengths lie not in interactivity or social media dissemination, but in delivering uniform, high-density, highly memorable commercial messaging to high-net-worth travelers, making it a rare physical advertising medium for brands to achieve "last-mile conversion".
The station records an annual passenger arrival and departure volume exceeding 55 million, with a regular daily inbound passenger flow of over 100,000. More than 60% of its visitors fall into high-spending, high-decision-making groups, including business executives traveling between Chengdu, Chongqing and Guizhou, as well as middle-class families returning home across cities within the province. Travelers spend 3 to 5 minutes walking through the enclosed passage, where mobile phone usage drops significantly, greatly increasing their willingness to absorb advertising content. The full reading rate of detailed information such as brand introductions and promotional offers far surpasses that of other station advertising formats positioned along fast-moving walkways.
Its innovative double-sided hanging structure captures two-way passenger flows: those heading straight out for transfers and those turning back through the passage. This eliminates the limitation of single-sided advertisements that only reach people traveling in one direction. The entire passage has zero visual blind spots, achieving 100% coverage of all arriving passengers. Comprehensive monitoring reports covering passenger heatmaps, daily reach volume, audience dwell time and ad playback frequency are available, enabling traceable and quantifiable ad exposure performance. It delivers stable and controllable returns for both short-term and long-term ad placements, positioning it as a low-risk, long-term transportation advertising medium.
