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| Area：Guiyang | Type：high-speed railway | Frequency：60 |
| Address：No.1 Sitong Street, Nanming District | Format：led | Duration：10s |
| Location：North Square outside Guiyang Station | Min Qty：1 | Operating Time：7-24o'clock |
| Size：18.4*8 | Min Period：month |
Adjacent to Hongtong City Shopping Center, Erqi Road Internet-famous Snack Street and MixC high-end commercial district, it faces Zunyi Road, the city's main welcoming thoroughfare directly. The two-way daily traffic volume exceeds 80,000 vehicles, with slow-moving congestion during morning and evening rush hours. The screen can be clearly seen by vehicles from a distance of 200 meters, delivering full-scale dual exposure covering both pedestrian foot traffic and road vehicle flow. It breaks the limitation of passenger flow confined to a single station and reaches commuters across the whole city. The advertisement is viewed passively and compulsively, leaving far deeper impressions than single-sided roadside billboards.
Occupying the absolute core spot of the square, it enables two-way flow and high overlap of hub passenger flow and commercial district consumption foot traffic. Business and travel crowds have strong consumption intentions and diverse activity scenarios, enabling efficient conversion from brand exposure to offline store visits. It supports the launch of all categories of brands including cultural tourism, catering, hotels, retail, automobiles, real estate and finance. Different from purely transit outdoor media, it boasts higher commercial implementation value and can rapidly build a high-end urban brand image.
The screen adopts advanced high-definition LED display technology to deliver all-day, dead-angle-free image presentation. Featuring a wide viewing angle, visibility under strong light, and waterproof and dustproof performance, it adapts to Guiyang’s climate with frequent rain and sunshine and maintains clear and vivid images around the clock. Its outstanding visual effect delivers extremely strong visual appeal and conveys brand information to audiences in the clearest and most striking way, making it a highly influential advertising release platform in Guiyang and even the entire southwest region.
Located on the front facade of the north square of the main station building of Guiyang Railway Station, it is the only giant outdoor LED landmark in the entire square. Unobstructed by buildings, trees or columns, it directly faces the full passenger gathering and dispersal area of the square and Zunyi Road, a major urban arterial road. Occupying the top visual spot for passengers entering and exiting the station, it leverages the well-established urban IP of Guiyang’s conventional railway hub and carries official portal credibility. Different from enclosed media inside the station, its communication radius covers the square and two-way traffic on the arterial road, delivering dual value of showcasing the city’s image and providing high-end brand endorsement.
In terms of visual performance and technology, this large screen adopts high-definition display technology to support all-day, dead-angle-free image presentation. It boasts striking visual appeal and integrates smart technologies with robust interactivity and data analysis capabilities. Advertisers can obtain real-time feedback on advertising performance via smart technologies, accurately target intended audiences, and thus realize personalized ad delivery and customized services.
Positioned at the core of the North Square (North Exit) of Guiyang Railway Station, the large screen sits along the mandatory travel route for passengers leaving the station, achieving dual three-dimensional coverage of pedestrian flows in the square and vehicle flows on the road. It breaks the limitations of single station passenger traffic. The eye-catching visual effect of this giant landmark screen encourages passengers to take photos and share them online, generating dual benefits from offline exposure and online social communication. It helps brands achieve low-cost, wide-spread word-of-mouth promotion, catering to both surging traffic for short-term campaigns and long-term brand positioning in the city.
