Media Resources

Passengers have an average of 30 to 60 minutes of free waiting time before ticket checking, during which they stay in a relaxed state with little disturbance and no rush pressure. Ticket gates serve as the core visual focal point for passengers to check train numbers and queue up, and the screens deliver unobstructed close-range displays aligned with people’s natural horizontal viewing angle.

The Grade A themed station halls are all located at the core pathways that passengers must pass through when entering, exiting, or transferring in the subway. They are 100% mandatory touchpoint scenarios, with enclosed underground spaces free from outdoor clutter and distractions, resulting in highly focused audience attention, longer dwell times, and stronger communication penetration.

All A-level column lightboxes are installed on the main circulation columns in the concourse, covering security inspection, station entry and exit, and passenger transfer routes. They are key positions for close-up passenger viewing. Passengers stay in the station for 3–8 minutes, and during circulation there is no visual avoidance space, ensuring 100% mandatory exposure.

Located on the main passage, transfer passage, and the mandatory routes for entering and exiting the station, with no detours or splits, passengers stay for an average of 3-8 minutes daily, allowing high-frequency repeated advertising exposure and deep memory implantation.

Located at both ends of the domestic arrivals corridor of Terminal 2, it is the essential passage for passengers to go to the baggage claim area after disembarking. Large lightbox sets are arranged along both sides of the corridor, with images aligned with passengers' line of sight, creating an immersive visual surrounding and constructing a grand visual narrative space.

A jet bridge is a relatively enclosed and narrow space. The interior jet bridge display boards usually appear in a set format and are densely distributed inside the jet bridge, ensuring high-frequency exposure and deep memory of brand information.

As the first visual focal point for travelers upon arrival, the lightbox cleverly utilizes travelers' fragmented time while getting off, waiting, or looking for exits to attract their attention up close and frequently, allowing brand information to continuously reach them at the very first moment of arrival.

As the first visual focal point upon travelers' arrival, it attracts their attention up close and frequently. With its unique spatial positioning and audience psychological characteristics, it creates a highly penetrating communication advantage and a visually striking image.