Media Resources

The media is entirely suspended above the check‑in island. The full‑screen dimension is 36m×6m with a total display area of 216㎡. Each large screen delivers independent presentation without splicing seams. It is a prominent indoor large‑format LED screen resource at Guiyang Airport.

Located on the main wall of the core baggage‑claim hall at T3 Domestic Arrivals, it serves as a key visual medium for passengers after landing while they wait for their luggage, and represents prime static advertising resources in the airport arrival level.

Fourteen screen players are orderly distributed along the passage corridors to form a continuous and uninterrupted media matrix. As passengers walk out of the station, they are exposed to brand visuals multiple times. The chained repeated exposure continuously deepens brand memory, delivering far‑better effects than scattered single‑point media and creating an immersive outbound‑station communication experience.

Occupying the core communication node in the middle of the departure process, this is a high‑quality spot where passengers have the highest concentration of attention and exposure remains the most stable. Relying on the airport’s steady tens‑of‑millions passenger flow, it boasts a consistently large exposure base.

The main entrance and exit gate headers of Terminal T2 for departures and arrivals fall along the essential passenger flow routes for entering and exiting the terminal. As passengers pass through the gates, their eyes naturally drift toward the gate‑header screens. Their walking pace slows down, enabling ad exposure with high passive receptivity and a large, stable exposure base.

This media is located on a closed‑loop one‑way flow path. After passengers collect their baggage, they must exit the station through this outlet with no diversion or detour, achieving 100% passenger flow coverage.

Located right next to the arrival exits of the terminal building, the media faces the traffic and pedestrian flow on the exit lanes. It covers all arriving outbound passengers, people meeting arrivals, as well as drivers and passengers of departing vehicles. It constitutes a static light‑box site featuring the most stable exposure and the most open scenarios within the airport’s outbound passenger flow chain.

The spot is located in the public landside area of the open terminal building, achieving 100% coverage of all domestic and international departing passengers, as well as accompanying send‑off crowds. Its audience reach far exceeds that of airside media past security checkpoints.