Media Resources

Wall stickers on both sides, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one lightbox, located at the core station entrances and exits where passenger flow is concentrated. Designed with the concept of full-path, multi-touchpoint, and strong immersion, it integrates five major elements: wall stickers on both sides of the entrance, entrance staircase lintel stickers, staircase signs, corridor wall stickers, and one standard lightbox, creating a three-dimensional brand display route from the ground to underground.

This media features 166㎡ of wall stickers with 3 lightboxes, and the corridor wall stickers provide 360° full visual coverage. Combined with the layered lighting effect of the embedded lightboxes, it creates an immersive brand experience space upon entry. Studies show that the memorability of immersive advertising increases by 230% compared to regular ads.

The media is located on the brand wall of the station hall of Yan'an West Road, facing all the passengers who ride and cross the street, and the media is composed of wall-pasted light boxes, and the advertisements are effectively conveyed to the passing citizens.

The brand channel is composed of 611 square meters of wall stickers, 23 light boxes and 4 wrapping columns, which are designed with continuous wall stickers and combined with light boxes in series to form a "brand wall".

The entrance and transfer channel are 100% of the necessary routes for passengers, and the average daily passenger flow is large.

The U-shaped structure forms an immersive exhibition space surrounded on three sides, and through large-area pictures and three-dimensional design, passengers can lock their sight at the first time they enter the subway station.

The advertising covers more than 95% of the advertising screen within the scope of the passenger's gaze, including the carriage poster, the door poster, the carriage wall sticker, and the passenger's eye movement.

The advertising covers more than 95% of the advertising screen within the scope of the passengers' eye movement, including the carriage posters, door stickers, carriage wall stickers, carriage floor stickers, and carriage roof stickers.