Media Resources

The media is located on the brand wall of the station hall of Yan'an West Road, facing all the passengers who ride and cross the street, and the media is composed of wall-pasted light boxes, and the advertisements are effectively conveyed to the passing citizens.

The brand channel is composed of 611 square meters of wall stickers, 23 light boxes and 4 wrapping columns, which are designed with continuous wall stickers and combined with light boxes in series to form a "brand wall".

The entrance and transfer channel are 100% of the necessary routes for passengers, and the average daily passenger flow is large.

The U-shaped structure forms an immersive exhibition space surrounded on three sides, and through large-area pictures and three-dimensional design, passengers can lock their sight at the first time they enter the subway station.

The advertising covers more than 95% of the advertising screen within the scope of the passenger's gaze, including the carriage poster, the door poster, the carriage wall sticker, and the passenger's eye movement.

The advertising covers more than 95% of the advertising screen within the scope of the passengers' eye movement, including the carriage posters, door stickers, carriage wall stickers, carriage floor stickers, and carriage roof stickers.

Pillar-covered advertisements surround the pillars of the subway station hall/platform, and passengers can receive the advertising information in full from any angle, and the visual envelopment is significantly stronger than that of traditional print advertising.

In the relatively closed carriage environment, voice broadcast is the only source of sound source information, passengers can not selectively ignore, advertising information can directly reach each passenger, the listening rate is close to 100%.