Media Resources

Located in the T2 domestic/international arrivals lounge, it is the core pathway area that travelers must pass through upon arrival. With a prominent frontal visual effect, large media display area, and mandatory exposure characteristics, its design is positioned as a visual focal point reflecting the city's image and humanistic care.

The advertisement mainly targets middle- to high-income groups who own cars and homes. This audience has strong spending power and high expectations for brand recognition. When vehicles pass through the barrier gate, both drivers and passengers naturally pay attention to the advertisement, with an average gaze duration of 7.2 seconds. This significantly increases the exposure frequency of the ad, leaving a deep impression on the audience.

The lightbox is located directly above the domestic arrivals exit on the first floor of T2. It is the only passage that all passengers must take after collecting their luggage to leave the terminal. The area offers an unobstructed view with no columns or crowd interference, and the surrounding advertising density is low, resulting in minimal visual competition.

A circular media matrix is formed above the eight baggage carousels in the center of the baggage claim hall. Travelers cannot avoid seeing it while waiting to collect their luggage, achieving 100% mandatory exposure and covering domestic arriving passengers in T2. The baggage carousel features double-sided LED screens with an impressive area, and travelers spend a long time in the area.

As a key visual point in the arrival process, this area sees concentrated passenger flow and longer dwell times. After waiting or collecting their luggage, passengers often organize their belongings and confirm their transfer options here. Their line of sight is focused on the surrounding environment, creating an ideal window for effective advertising communication.

The three-sided column lightbox leading to the northwest concourse is a key visual node connecting the central commercial area with the boarding check area. Located near the gates and commercial zones, it is a passage that all passengers must pass through, offering high visibility, strong guidance, and unique value in scene integration.

Located on the third floor of T2 in the central business area of domestic departures, it sits at the entrance of the T2 Duty-Free Central Avenue of Meilan Airport, the largest airport duty-free commercial area in the country, adjacent to a cluster of 548 international brand duty-free stores, making it a key visual point for travelers entering the high-end luxury shopping core.

Located at No. 8 Haixun Jiayuan Community on East Jialing River Road, it is situated in the core area of the Phoenix Island National Tourism Resort, close to Binhai Avenue and Asia's number one beach, Golden Beach. It is also near the nationally renowned 5A scenic spot Golden Beach and the main venue of the Qingdao Beer Festival, serving as an important passage for both attractions.