- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：Outdoors | Frequency：60 |
| Address：No. 107 Xi'an Road, Hekou District | Format：large screen | Duration：15s |
| Location：Central Avenue | Min Qty：1 | Operating Time：9-22o'clock |
| Size：63.53m(W)×21.72m(H)＝1380㎡ | Min Period：week |
The large screen stands at the crossroads of Xi'an Road and Changxing Street, serving as the core gateway to the "Golden Triangle" of the Xi'an Road Commercial Circle. It links three top-tier shopping malls—Central Avenue, Roosevelt Center and Fujia Xintiandi. As the only naked-eye 3D giant screen covering over 1,000 square meters along the entire main road, it faces no competition from similar large screens to divert foot traffic. Boasting an unobstructed 360° wide viewing range with visibility from long distances, its visuals are impossible for both pedestrians and motorists to avoid, delivering round-the-clock involuntary forced exposure.
Advertising on this large commercial complex can directly drive customers into stores for consumption, forming a complete conversion loop from brand image promotion to offline transactions. Xi'an Road Station of Metro Lines 1 and 2 provides direct access, with dozens of bus routes surrounding the area. Three streams of traffic converge here: pedestrians on the pedestrian street, vehicles on the main road, and cross-street foot passengers. Featuring unobstructed wide vision and long-distance visibility, it is the sole outdoor naked-eye 3D giant screen exceeding 1,000 square meters in the Xi'an Road Commercial Circle. This advertising medium creates a triple traffic loop encompassing commercial shopping crowds, urban commuter vehicle traffic, and tourist check-in visitors.
Supported by a 400,000-square-meter urban cultural and tourism complex integrating shopping, cinemas, catering, exhibitions and trendy check-in spots, it is an essential landmark for both local residents and out-of-town tourists. Naturally tied to Dalian’s core consumer cluster, it records a daily combined flow of over 800,000 people and vehicles on ordinary days, with single-day peaks surpassing 1.2 million visitors during summer vacations, golden weeks and peak tourist seasons. Brand placements here occupy the city’s prime commercial facade, boasting a far superior brand grade compared to small ordinary LED screens in general commercial districts.
Round-the-clock and high-frequency loop broadcasting ensures high-density coverage of brand information. Located in a core area with an unavoidable viewing feature, the advertisement boasts an extremely high reach rate. Equipped with ultra-high-definition image quality and naked-eye 3D technology, it delivers stunning three-dimensional visuals that seem to leap out of the screen without the need for any wearable devices. Its effective viewing distance extends to 1,000 meters, maintaining complete and delicate picture details even from afar, which easily captures the audience’s attention.
The naked-eye 3D giant screen on Central Avenue is Dalian’s only and Northeast China’s leading thousand-square outdoor folded-angle naked-eye 3D large screen, representing a regionally monopolized and scarce outdoor media asset. As the iconic visual landmark of the Xi’an Road Business District, this giant screen not only generates direct advertising revenue but also elevates the overall popularity and foot traffic of the business district, delivering dual investment returns from media advertising earnings and commercial real estate appreciation.
Far more than a mere advertising carrier, this giant screen serves as a dynamic manifesto of Dalian’s urban spirit and digital vitality. Its comprehensive media advantages transcend the scope of traditional outdoor media, forming an innovative urban media ecosystem integrating technology, traffic, culture and commerce. Its strengths are concentrated in four core dimensions: technological superiority, dense passenger flow, urban linkage capacity and commercial conversion efficiency, making it the benchmark of the most influential outdoor digital media in Northeast China.
